What market was this?
San Juan, PR. Bob was PD on Carmina Mendez' station WHOA, a 5kw fulltimer on 870. It was one of just a couple of stations that programmed for "continentals" (Gringos from the mainland who did not speak Spanish) and the highly bilingual set of business managers and owners who liked the station for its network news and market reports. It was fundamentally an AC station with a Puerto Rican flavor.
Carmina's husband ran a motorcycle delivery service that did a lot of business delivering carts and copy and contracts to the media, as well as legal documents, real estate papers and the like in San Juan's "Worst in The Westrern Hemisphere" traffic. Carmina's daughter, Elsie Schroeder was really bright and was taking a lot of the day to day work from Carmina, who had a deal with some guy Leake from Oklahoma or thereabouts to put a new English language TV channel on the air on Ch. 13.
While Bob was there, the station sounded pretty nice. It had flow, consistency and a number of other qualities that were not endemic to Island radio. While it never go terrific ratings due to the few folks who really understood English, i hear it made a nice living wage for the family.
In 1972, WHOA had a 1.2 share in the ratings (I had a 19.1 at WUNO), which meant that a big proportion of the English speaking community was all listening. As COntinentals left the Island in the 70's, WHOA declined to a 0.8 by 1978 (my AM and FM, WQII and WZNT had a 31.2 combined share).
During that period in the 70's, the vast majority of Continentals gradually moved off the island.
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