It would be an unusual approach, but One Putt doesn't subscribe to Nielsen Audio ratings, so there's no metric by which to say which station is worth more.
Here's the advertising page for One Putt's stations. It includes audio samples of the production they do for local clients and bios of their sales guys.
Advertising Is About One Thing: RESULTS! Before you invest in advertising, ask yourself: “Would I respond to my advertising?” If the answer is no, you came to the right, locally owned radio group. One Putt Broadcasting is
www.oneputtbroadcasting.com
Again, we'll see if this works over the long haul, but Fresno has some built-in advantages. It's not a major or even large market where every business of any size with any interest in advertising is with an agency. But it's large enough to have a fair number of privately-owned local or regional businesses of some scale with money for marketing.
The cluster is a Classic Rock, a Classic Hits, a "New Rock", a Country and and Oldies AM. So a chunk of the target audience are still radio users.