KAAY's ratings don't matter as long as there are people to send the money to their preachers. The 4 stations I owned had 16-24 hours of religion on Sunday and that paid most of the bills; enough so that the (quite substantial) ad revenue the rest f the week and the Metropolitan Opera and Chicago Cubs/Sox /Bears broadcasts made us a wonderful profit. WHO CARES if nobody listened on Sunday?
Actually, the ministers ALL reported that the listeners paid their freight. We had a few daily religious programs, too. In the 1980's we were in Jimmy Swaggart's top 10 stations, allowing us to TRIPLE his rate the second year of his deal.
Actually, the ministers ALL reported that the listeners paid their freight. We had a few daily religious programs, too. In the 1980's we were in Jimmy Swaggart's top 10 stations, allowing us to TRIPLE his rate the second year of his deal.