KIRO is the #4 biller because they are the Seahawks/Mariners station. Nothing else. Who wouldn't want to advertise on the station that carried Seattle's THREE Super Bowl appearances in the last 10 years (with 2014 being a win)?
Rob, you have no idea about anything so I don't know why you bother posting.
Wow how times have changed. The 25-54 rankings haven't been discussed here in a couple years, and I don't have access to the numbers. David, on the other hand, should, not sure what he's looking at or what you're looking at for that matter. I trust you though, since you're in the market. That makes me wonder though if the changes are going to be deeper than anyone expects?
From AllAccess.com - Research Director, Inc./Xtrends PPM Ratings Analysis - Seattle for December 2016 (11/3-11/30)
http://www.allaccess.com/net-news/a...rch-director-inc-exclusive-december-ppm-analy (free subscription required to view)
* * * * * * *
Age 25-54:
1 KQMV (12th straight survey at #1)
2 KRWM (up from #7)
3 KISW (down from #2)
4 KJR-FM (down from #3)
T5 KIRO-FM (up from #6)
T5 KBKS (down from #4)
T9 KHTP (down from #5)
T12 KPLZ
T12 KCMS
Why is KRWM only #2? I thought every year they had a huge #1 with Christmas.
Has anyone analyzed the music on KPLZ today compared to what it was before they went All-Christmas? Sometimes music changes can seem subtle, but are actually a significant change.
I'm noticing more 80s, 1 or 2 per hour. I'm also noticing more songs from the mid 2000s (Leona Lewis - Bleeding Love, Fergy - Big Girls Don't Cry launching the new format) as well as others.
Sure, I'll take the bet, we'll find out who has to pay who on December 26.
I'm noticing more 80s, 1 or 2 per hour. I'm also noticing more songs from the mid 2000s (Leona Lewis - Bleeding Love, Fergy - Big Girls Don't Cry launching the new format) as well as others.