Among the challenges, this particular station covered dozens of smallish towns/cities spread over several hundred road miles. Sales folks were on the road constantly renewing contracts, because as b-turner has said before; it's essential to retain the personal touch/relationships with clients. Around the 2007-2008 recession, those same businesses in the areas that were regular clients for years were closing or consolidating. More and more advertising was going on line, because that's where younger consumers were thought to be. The bottom fell out of any hope of growth. If anything, growth was going negative. Estimated value of the station based on cash flow and stick value went from $5,000,000 in 2004, to $250,000 in 2008.