Just like how the New More FM at 101.1 sounded just like B101. A fresh coat of paint on an established brand. When research shows that the old image may be holding them back, it's time to refresh things. We'll see if it helps WJBR/Mix
Granted I wasn't really listening but with the change to More FM, I thought WBEB actually did add a lot more currents and drop some of their then-standard Soft Rock fare? I don't remember specifics...They were probably already done playing Something To Talk About/Bonnie Raitt and I Don't Want To Wait/Paula Cole but didn't they add a lot more Justin Bieber, Pink, and the like?