-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Which FM station is most likely to flip next?
- Thread starter Retro
- Start date
unless some station completely tanks, I think you are going to see things ride out the current state of radio for a couple of years, albeit with the usual tweaks and playlist adjustments.
Radio has taken a huge hit money wise over the last almost 2 years, and it takes a couple of years after a flip to get into solid profitability.... If I were making the decisions I'd be trying to right the ship and get some of the money back and get on solid ground, and if that was not possible then and only then would I look at a flip.... and what do you flip TO?
Radio has taken a huge hit money wise over the last almost 2 years, and it takes a couple of years after a flip to get into solid profitability.... If I were making the decisions I'd be trying to right the ship and get some of the money back and get on solid ground, and if that was not possible then and only then would I look at a flip.... and what do you flip TO?
Although they don't go as far back as Audacy's 2 stations - 104.3 JAMS in Chicago and 94.7 The Block in NYC, Beasley's HOT 96.9 plays some older Hip-Hop.
Does this come from an intelligent source. Or do you (inappropriate words deleted by moderator)?
Last edited by a moderator:
Speculation is fine, but you might name specifics as to weak performing stations and the time frame.
Format changes during the ongoing (and seemingly never-ending) pandemic are costly and have little immediate impact.
I could see WBOS adding some new rock to their playlist and put them more in line with co-owned WMMR/Philadelphia, WRIF/Detroit, or WDHA/Dover, NJ, but other than that, I don't see much change in any station. Maybe WEEI has a bit of an overhaul to try to compete better with 98.5? Otherwise, what we see is what we get for 2022...
Jacko
Jacko
I think Hot 96.9 would likely play less throwbacks if 94.5 went to Classic Hip Hop.
Jamn has been weak off and on. My speculation would be after the next couple ratings periods that the change could happen depending on ratings. I think this last period was a bit better for Jamn so we shall see. And yup, no inside knowledge. Just speculation.
Just speculation.
Interesting, and it would make the most sense, ut can you count on Iheart to make a decision based on the criteria of sense?
As long as Matt Segal is doing mornings, nothing is going to happen to Kiss 108, of course!
If I heart's decision is based on Matt Segal's show, then the change is in play
Both 'BZ and Kiss are doing well. No reason to fix what is not broken. Besides, iHeartRadio is a shrewd broadcaster these days.
You are entitled to your opinion, but in Boston alone, they have a proven track record of having successful radio stations. That is a fact, and not an opinion.
The fact is IHeart is a very successful and knowledgeable broadcaster. They have 4 radio stations in the top 10 based on the ratings of listeners ages 12 and up. Two of these are AM stations! They have a cume audience of well over 2 million listeners just with these four stations. They are consistently producing this audience. Advertisers can absolutely count on IHeart to deliver their message to their targeted audience. IHeart runs a business based on results. No decision will be made that does not benefit the advertiser. Radio station owners want a diverse portfolio of stations to sell as a package. Wild, emotional speculation with no rationale as to why IHeart would need to change is not logical or credible.
All your points are well taken, but one cautionary note: Nielsen cume numbers are not additive. There is considerable duplication between those 4 station you refer to, so the figure is nearly one million less in unduplicated cume.
- Status