While I still think the ideal home for the Rams is on any of the classic rock stations (including KCBS-FM's "Jack") If I was iheart/CC, I would go after them hard for KFI. KFI can offer the biggest signal, a 50,000 watt blowtorch that still covers most everything from Santa Barbara to San Diego, The infrequency of the games, with most being on dead-Sundays, meaning they will have minimal impact on the regular talk format, and KFI can leverage sports sister station KLAC for all of those mid-week specialty and call in shows these teams always insist on. They can schedule the specialty shows on KLAC around their baseball coverage and, boom, now the Rams have a huge presence on not one but two stations. I can hear the promos now: "Talk about the Rams all week on KLAC, listen to the games on Sunday on KFI".
And as much as I hate to give away free programming advice that really should be paid for, I am going to do it here. On Sundays, KFI carries the pre-game, game, and post-game as usual, but KLAC can do live game-only focused sports talk. Yes, no need to wait until after the game or until on Monday, the listeners can call in right during the game to badmouth the quarterback and coach and explain how they have all of the answers and it started way back when the team made the wrong draft picks last spring. Petros hosts of course (this is perfect for him). Voila, programming for two stations with one hot sports property.
Love it!