donta1974 said:
In the end though billing is more important than ratings. After 5 years I think that we can see that there ratings will go back up its been a 5 year PPM ratings roller coaster ride. I think that Darian"Big Tigger"Morgan made more money doing mornings in DC than doing afternoons in the ATL. He never wanted to leave the DMV or WPGC according to his tweeter he considered it home but it does not matter now I was just saying what they might as well have done. We will see what happens but WKYS just does not bill as well as WPGC does and I think that CBS knows that. Also they have left themselves room to flex it back to straight Urban its a tweener station right now.
No doubt, to CBS (and any company these days) sales/billing is the end-all-be-all. However, I just fear CBS will try to be as stupid as they were in Orlando and try to chase an unobtainable target (also owned by CC). The DMV's black community way too large (28% black) for CBS to do something that dumb with WPGC, but you cannot count on anything these days. On their ratings, I don't think WPGC will ever be a overall #1 in all demos station again post-PPM, but they could definitely pull themselves back into the top 3 for 18-34 along with the 25-54 demographics (in certain dayparts). CBS knows 25-54 blacks is the huge moneymaker demographic group that could provide a sufficient reasoning for them to bring back R&B-lean. Finally, I agree they are definitely a 18-34 year old ('tweener') station at the moment, but that is no excuse for them to omit go-go music from their overall playlist.
On Big Tigger, he is making way more money in Atlanta than he was the DMV overall. V-103 has the ATL club scene on lock, so nearly any their on-air personalities (if they wanted it) can make just as much doing club/events as they do with the station itself. He has already secured a Friday night gig with the 3rd largest club in Atlanta and it airs on V-103 live for the first 2 hours. He might have considered the DMV home, but I think he realized how much he could bank from this ATL business venture.