Inside Radio reports today that the diary will not be used past 2025.
www.insideradio.com
Note to radio listeners in Nielsen’s diary markets: It’s time to put your pencil away and pass your paper to the front of the class. After decades as a data collection instrument for radio, the paper diary is going away. Nielsen Audio plans to deploy a mobile diary in 2025.
“In our small markets or diary markets, the paper diary is being challenged as a data collection instrument in today’s environment,” says Bruce Hoynoski, Measurement Science Business Leader, Global Audience Measurement, Nielsen.
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Nielsen Audio Says Goodbye Paper Diary, Hello Mobile Diary.
Note to radio listeners in Nielsen’s diary markets: It’s time to put your pencil down and pass your paper to the front of the class. After decades as a data
Note to radio listeners in Nielsen’s diary markets: It’s time to put your pencil away and pass your paper to the front of the class. After decades as a data collection instrument for radio, the paper diary is going away. Nielsen Audio plans to deploy a mobile diary in 2025.
![6459ef0192563.image.jpg](https://bloximages.newyork1.vip.townnews.com/insideradio.com/content/tncms/assets/v3/editorial/d/49/d49a3b32-ee36-11ed-a4ea-775752297954/6459ef0192563.image.jpg)
“In our small markets or diary markets, the paper diary is being challenged as a data collection instrument in today’s environment,” says Bruce Hoynoski, Measurement Science Business Leader, Global Audience Measurement, Nielsen.