Inside Radio reports today that the diary will not be used past 2025.
Note to radio listeners in Nielsen’s diary markets: It’s time to put your pencil away and pass your paper to the front of the class. After decades as a data collection instrument for radio, the paper diary is going away. Nielsen Audio plans to deploy a mobile diary in 2025.
“In our small markets or diary markets, the paper diary is being challenged as a data collection instrument in today’s environment,” says Bruce Hoynoski, Measurement Science Business Leader, Global Audience Measurement, Nielsen.
Nielsen Audio Says Goodbye Paper Diary, Hello Mobile Diary.
Note to radio listeners in Nielsen’s diary markets: It’s time to put your pencil down and pass your paper to the front of the class. After decades as a data
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Note to radio listeners in Nielsen’s diary markets: It’s time to put your pencil away and pass your paper to the front of the class. After decades as a data collection instrument for radio, the paper diary is going away. Nielsen Audio plans to deploy a mobile diary in 2025.
“In our small markets or diary markets, the paper diary is being challenged as a data collection instrument in today’s environment,” says Bruce Hoynoski, Measurement Science Business Leader, Global Audience Measurement, Nielsen.