At least I didn't see or hear it last year. It came with the start of "Countdown To Christmas". One big item contest drawing on the first of each month via the app; Starting July 1st with a trip to Vegas and Katy Perry Tickets. This is what really got my attention though:
Warm 106.9 - The Nation's Christmas Station
Make of that what you will (Screenshot example posted below)
Warm 106.9 - The Nation's Christmas Station
Make of that what you will (Screenshot example posted below)