Audacy’s KKHH 95.7 The Spot pretty much fills that gap in Houston. Not Classic Hits in the same sense as, say, KLUV in DFW, but close enough.There are cities such as Houston that don't have a classic hits station because of local demographics.
Audacy’s KKHH 95.7 The Spot pretty much fills that gap in Houston. Not Classic Hits in the same sense as, say, KLUV in DFW, but close enough.There are cities such as Houston that don't have a classic hits station because of local demographics.
Yeah demographics are a factor. Look at all the AC, CHR or HOT AC stations in san franciscoThere is different competition. None of those markets have a station such as WRME. Classic Rock does better. But what you're also starting to see is the changing demographics affecting the radio marketplace. There are cities such as Houston that don't have a classic hits station because of local demographics.
WLS-FM has an almost identical playlist to sister station WJJK in Indianapolis, which is one of the top stations in the country. WJJK also plays a minimal amount of "pop" or female artists, but it's obviously working.There is different competition. None of those markets have a station such as WRME. Classic Rock does better. But what you're also starting to see is the changing demographics affecting the radio marketplace. There are cities such as Houston that don't have a classic hits station because of local demographics.
Ever since we got the PPM, it has been fairly clear that the average listener has several favorite stations, and from week to week they increase or decrease listening to each of them... it is very hard to say that you have P1 listeners any more as this week's P1 choice is next week's P3 choice.WRME undoubtedly has some folks who otherwise would be listening to 94.7 as their P1 station.
So what's the latest on the WRME-LP 87.75 D-Day?
Makes sense. I preferred 104.3’s and their classic hits playlist, but they failed and 94.7 survived for a reason…94.7 veered more heavily rock when WLUP went away.
The strategy worked well for awhile.
WGRR in Cincinnati gets incredibly strong ratings. WLS cant catch onWLS-FM has an almost identical playlist to sister station WJJK in Indianapolis, which is one of the top stations in the country. WJJK also plays a minimal amount of "pop" or female artists, but it's obviously working.
Another thorn in WLS-FM's side in addition to WRME is probably WLIT which plays a ton of 70s and 80s - interestingly, a lot of 70s and 80s songs WLS-FM won't play.
The demographics are interesting - KXSN, KLUV, KOOL, KRTH, KOMO, KOSF, etc are in the sunbelt and west which tend to be younger and more ethnically diverse thus more pop friendly. Same in Florida with WOCL, WRBQ, and WMXJ.
In Houston, 106.9/107.5 The Eagle is a bit light for a classic rock station and has a lot of similarities in the playlist to WLS-FM, although there are differences in presentation and of course the music. KKHH/95.7 The Spot seems to fill the classic hits void in that market pretty well as mentioned above. Perhaps it takes a slightly different approach there.
WGRR has more of a typical classic hits approach with pop/rock, plus it's a heritage station with the format. WLS-FM has heritage calls, but they haven't been in the format as long as most major market players have and they've had their share of turnover and changes at 94.7.WGRR in Cincinnati gets incredibly strong ratings. WLS cant catch on
True, but the playlist of The Spot definitely seems to be aimed to fill the void. The playlist isn't that different from a CBS classic hits station compared to Jack FM in Dallas and LA. Much more focused and "safe", mostly 80s pop and pop/rock with some earlier 90s and mid-late 70s. I don't disagree that there could be a place for a classic hits station in the market, but I'd bet Audacy is enjoying the decent numbers and lower overhead than a station like KLUV takes, and they have the station programmed close enough to classic hits to where no one else would likely pick the format up.I wouldn't say Houston has no need for a Classic Hits station because it has Adult Hits KKHH The Spot. I'm not sure one format replaces the other. Dallas has co-owned Classic Hits KLUV and Adult Hits KJKK. Los Angeles has co-owned KRTH and KCBS-FM. Seattle has KJR-FM and KJAQ. Philly has WOGL and WBEN-FM.
I wouldn't say Houston has no need for a Classic Hits station because it has Adult Hits KKHH The Spot.
Also of note: may not be a big deal, but Audacy lists The Spot as a classic hits station. KCBS, KJKK, etc are listed as “adult hits” or “specialty”. I feel like they were always programmed rather differently to pander to the classic hits format. You could put the playlist on WOGL, KLUV, WOMC, etc and there wouldn’t be a noticeable difference.To clarify, I didn't say Houston has "no need for a classic hits station." Just that they don't have one. The Spot has evolved a lot over the years. They list as Adult Hits, which tends to be less pop than Classic Hits. But that depends on the market.
The format names used by online radio boards are not provided by the station owner or Nielsen but by each site.Also of note: may not be a big deal, but Audacy lists The Spot as a classic hits station. KCBS, KJKK, etc are listed as “adult hits” or “specialty”. I feel like they were always programmed rather differently to pander to the classic hits format. You could put the playlist on WOGL, KLUV, WOMC, etc and there wouldn’t be a noticeable difference.