Sadly, there's no way for radio stations to combat this with the current business model.
There are ads on Spotify too unless you pay $14 a month.
Sadly, there's no way for radio stations to combat this with the current business model.
It's actually $10 (which makes it cheaper and better than SiriusXM). The service is also supported by so many devices, so listening isn't restricted to a single device.There are ads on Spotify too unless you pay $14 a month.
Can't do that with FM radio.
Yes. Two different things, with one being much superior to the other.Radio is not a personal music device. You're comparing two different things.
Except that with cassettes and CDs, you were limited to whatever you had with you at the time. If you didn't have any Snoop Dogg CDs with you, you were SOL. But with Spotify and other streaming services, all of his albums are there.Thirty years ago, you made cassettes or CDs. Now you stream personal playlists.
Yes, but the free Spotify service is still way better than FM radio (with less ads as well). There's just no denying that. And just like FM Radio, you can change the playlist whenever you grow tired of it as well.But there IS a fee for Spotify, and there isn't for radio. If you don't like a song, you change the station. But no monthly bill. As I said if you take the free service, there are commercials.
Spotify isn't the only player in town. That is what makes OTT media content so great. It's much superior to FM in every imaginable way. Cellular networks in Houston are very expansive and cover just as much real estate as most Senior Rd. Tower stations.Given that Spotify is losing money, I expect you'll be hearing more commercials soon.
Streaming is the future and companies like iHeart know this. They are getting in on the action as we speak.
They're doing more than that. You may want to take a gander over at iHeart. They now offer personalized radio (ala Pandora) where you can choose what to hear in your rotation.Most radio companies are streaming their signal. Entercom (radio.com) Cox, and even KRBE are all online.
Now you're just making up excuses as you go. Spotify Free accounts only ask for your email and name. Heck, you can even sign in via Facebook if you're too lazy to make an account.Once again, the difference is free vs. subscription. A lot of people don't like the idea of giving up credit card information and all the privacy issues involved in subscribing to services, even free services. Just last week, I had an issue with Amazon Prime about my account. I've never had that kind of issue with a local radio station. I turn it on, and it's there.
Face it, streaming is the future. You can fight it, but you'll lose.
You're just making up so many lameduck excuses to make OTT content seem like too much of a hassle and sacrifice. But the reality is that it's not. Everyone is slowly embracing services like Apple Music, Pandora, and Spotify. I've seen more new cars with Android Auto and Apple CarPlay than I have with HD Radio.No one's "fighting" anything here. This is, after all, Radio Discussions.
Tke an account.
Face it, streaming is the future. You can fight it, but you'll lose. Radio will continue to see more cuts until it is 100% automated. Advertisers are waking up to the idea that there are better and more efficient ways of targeting people. The future in radio advertising is in OTT content that offers interactive ads. You can't do that in radio.
Your definition is my definition. "Radio" is audio-only entertainment no matter the method of distribution but there doesn't appear to be a consensus on that. A lot of traditional radio folks seem to cling to the idea that "radio" means terrestrial transmitters. From my point-of-view as a consumer, since I'm long out of the business, is that we're in the golden age of radio today. I've got AM and FM, iHeart, Radio.com, Tune-In. It's great! I just tell Alexa or Google assistants (we have both). "Play Kiss FM Los Angeles on all speakers" or "Play WABC radio" or just about any station in the country and it plays on one speaker or throughout our house. Or in my car I might punch up a local station. What I don't see is why radio companies are good investments. If iHeart could buy music libraries the way video companies buy movie libraries then maybe. But they don't own their content. What they own, FCC licences, are rapidly declining in value and local radio station brands are mostly weak. It seems to me that the value in Entercom et al is the present value of their future cash flow which I can't forecast so I don't know what they're worth. In the 1990's an investor was asked why he was buying newspapers when they were going downhill and he said "It took a long time for the dinosaurs to die" which makes sense to me. Terrestrial audio distribution today looks to me about as healthy as newspapers 15 or 20 years ago. Lots of usage but in the middle of a long decline. There's still value there but I don't know how much.The term "radio" is used by consumers to signify any audio service without accompanying video. That means OTA, satellite, streaming; your definition is wrong.
Radio jobs will soon be a thing of the past.
You're just making up so many lameduck excuses to make OTT content seem like too much of a hassle and sacrifice. But the reality is that it's not. Everyone is slowly embracing services like Apple Music, Pandora, and Spotify. I've seen more new cars with Android Auto and Apple CarPlay than I have with HD Radio.
At the moment, terrestrial radio still holds some value. But that will soon come to an end. It's all downhill from here for FM radio. Companies like iHeart, Entercom, and Univision will have to continue to push their online content. The golden years of radio are behind us. Radio jobs will soon be a thing of the past.
Really? Depends on what you mean by "radio jobs."
Traditional radio jobs like the ones we grew up in.
Outside of Sprint, you'd be hard pressed to find an area where there isn't enough bandwidth to stream audio with Verizon, At&t, or T-Mobile inside the metro area. And even if I hit a deadzone, I have absolutely no problems streaming since entire songs are cached as soon as you start playing them. I usually just drive past deadzones and never notice them because of thisRadio is and will continue to be healthy.
Listener preferences totally aside, virtually all streaming services suffer from the same fatal flaw in the car - deficient cellular infrastructure.
The term "radio" is used by consumers to signify any audio service without accompanying video. That means OTA, satellite, streaming; your definition is wrong. So as station groups add multiple platforms, all the options available with pure-play steaming will also be offered by traditional radio stations on the newer platforms.
I recall the same thing being nsaid about terrestrial radio and royalties.As royalties increase, the streaming only services will have to increase the commercials on the free services and increase the cost of paid services. That has the potential of bouncing the ball back to traditional broadcasters with multi-platform delivery.
We'll probably see consolidations of streaming services, but the option won't go away.The fact is that streaming has not yet found a profitable revenue model. And with royalties increasing, look for an eventual fallout and upheaval in that area.
I have never heard anyone refer to podcasts as "radio". But we are just splitting hairs now.
I recall the same thing being nsaid about terrestrial radio and royalties.
We'll probably see consolidations of streaming services, but the option won't go away.
Those jobs won't exist the further we go down the road of shifting technology and increased IP based competitors. Traditional FM and AM radio jobs like the ones you mentioned can be completely outsourced or consolidated to a corporate office. You don't need an editor, social media team, or even a program director in every market. You don't even need a studio in the market you service anymore. As radio sees more challenges in the future, the more cost cutting measures it will implement.Today you need to know digital editing, music scheduling software, and social media. Those are the radio jobs now.
Those jobs won't exist the further we go down the road of shifting technology and increased IP based competitors. Traditional FM and AM radio jobs like the ones you mentioned can be completely outsourced or consolidated to a corporate office. You don't need an editor, social media team, or even a program director in every market. You don't even need a studio in the market you service anymore. As radio sees more challenges in the future, the more cost cutting measures it will implement.
The only thing you will see in the future is a local sales office and that's it.