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June ratings are here

M

Mediafrog+

Numbers for June: https://ratings.radio-online.com/cgi-bin/rol.exe/arb033

First of all, double lines on KGLK and KTHT...apparent mixup with streaming/OTA number formatting.

Not a lot of great note...

The Spot picking up strength.

93Q moves ahead of The Bull, which drops a bit.

610 and 790 move ahead over 97.5.

And of course our favorite dumpster fire KROI slips lower in the zeroes. Which of Houston's two CHRs will get sold first? (Wondering about KRBE and Cumulus possibly cashing in on a market standalone.)
 
KRBE is a Cash cow for Cumeless right now..they were making more money with it than the NYC cluster..doubt they will sell...
Glad to see the Spot up...they've added more 70s music..I could program it better though ;)
 
johndavis said:
Mary Berner has told the trades that all of their top 10 markets except for Dallas are being shopped.
Click to expand...

It has been pointed out (by David Eduardo) that market standalone operations lack the efficiency of scale that clusters have, where business costs are shared among several stations. Many of those costs are the same, whether you have one station or are maxed out in the market.

KRBE would be an attractive target for an existing cluster in Houston, and Cumulus could use the proceeds to pay off debt, or perhaps strengthen clusters elsewhere.

In any case the CHR format isn’t going anywhere.

(Of course a shock sale to EMF would be an earthquake equivalent to California sinking into the Pacific.)

I’m still astonished KROI hasn’t been sold by now. I would think the only reason a format change hasn’t happened is that the station is being shopped, and Urban One doesn’t want to bother with a pointless programming flip.
 
stan said:
Amen, brother.

Of course, cumulus could add the Cox Houston stations that are for sale.
Click to expand...

Cumulus wants to get out of the Top 25 markets, except for Dallas where it has a very successful cluster that warrants keeping.

The Cox stations are exactly what Cumulus does not want. On the other hand, the buyer of Cox might want to improve the cluster by buying KRBE.
 
DavidEduardo said:
On the other hand, the buyer of Cox might want to improve the cluster by buying KRBE.
Click to expand...

Apollo is a Houston owner with ready cash. But Cumulus also likes companies they can trade with, to strengthen their other markets.

The new owner of WABC said they were very tough negotiators and took a lot of time. That could be what's happening here.
 
BamaTX said:
Why do you want to jinx this market with another Christian station?
Click to expand...

Why would that be a jinx?

From the listener perspective, it provides what has proven itself to be a well programmed option for people who have a compatible lifestyle and musical taste.

As radio revenue shrinks, the more stations that can switch to listener supported models the better. It's good for the industry and good for the remaining stations that can slice the pie into slightly greater pieces.
 
DavidEduardo said:

As radio revenue shrinks, the more stations that can switch to listener supported models the better. It's good for the industry and good for the remaining stations that can slice the pie into slightly greater pieces.
Click to expand...
So are you agreeing that the death of the radio industry is nigh? I was joking about EMF buying KRBE being a curse. If they can make it work and "make money" off of it, then more power to them.

Personally, I'm surprised the radio industry hasn't crashed all together. Widespread on-demand content is what society has dreamed of since 8-track players were first installed in cars.
 
BamaTX said:
Personally, I'm surprised the radio industry hasn't crashed all together. Widespread on-demand content is what society has dreamed of since 8-track players were first installed in cars.
Click to expand...

The reason radio hasn't crashed is for the same reason it didn't crash when 8-track and cassette players became popular: Because radio is still the cheapest and easiest way to get music in your car. On-demand content requires people to take action, and most of the time, people would rather have content just come at them without them demanding it. It's push vs. pull.
 
BamaTX said:
So are you agreeing that the death of the radio industry is nigh? I was joking about EMF buying KRBE being a curse. If they can make it work and "make money" off of it, then more power to them.

Personally, I'm surprised the radio industry hasn't crashed all together. Widespread on-demand content is what society has dreamed of since 8-track players were first installed in cars.
Click to expand...

Most of the shrinkage of radio revenues is the difference between "same as last year" billings and the rate of inflation. The industry still bills many billions and good stations make money.
 
Young people not listening to radio will be what ultimately kills it in the long run. We’re almost there.
 
TheBigA said:
The TSL for all ages of radio has been dropping since the late 80s.
Click to expand...

At the same pace for 18-34 as it has for 35-54 or 55+? The question is how much millennials and near-millennials are listening to radio these days. In the '70s ant '80s, that was the demo that seemingly always had the radio on.Industry statistics put out for public consumption indicate that over 90 percent of younger listeners are still using radio, but if they're only using it for less than a half-hour a day, what good are they to Madison Avenue?
 
CTListener said:
At the same pace for 18-34 as it has for 35-54 or 55+? The question is how much millennials and near-millennials are listening to radio these days.
Click to expand...

The Nielsen study has been published and posted here many times. And the value to advertisers has also been discussed.
 
BamaTX said:
Why do you want to jinx this market with another Christian station?
Click to expand...

Was not advocating that. But EMF wants to expand, and needs to spend the money it takes in from listeners. Two of their three program services are currently not available in Houston. A station like KROI is the type of facility they are looking for--Urban One would get rid of a headache while eliminating a commercial outlet from the market.

DavidEduardo said:
On the other hand, the buyer of Cox might want to improve the cluster by buying KRBE.
Click to expand...

KRBE would be an excellent pickup for Cox, but I doubt that would happen until both the radio and TV sales to Apollo are completed. KRBE would bring more young demographics to the Cox cluster, which currently has old-skewing formats in Classic Rock and Classic Country on two of its three Houston formats.

Of course KRBE would also be a nice fit for Entercom or iHeart. And in any of these cases, the format wouldn't change.
 
CTListener said:
At the same pace for 18-34 as it has for 35-54 or 55+? The question is how much millennials and near-millennials are listening to radio these days. In the '70s ant '80s, that was the demo that seemingly always had the radio on.Industry statistics put out for public consumption indicate that over 90 percent of younger listeners are still using radio, but if they're only using it for less than a half-hour a day, what good are they to Madison Avenue?
Click to expand...

I'm a Gen X married to a 31 year old Millennial and we've lived in a new city for 18 months now, none of the radio presets have even been updated since relocation and FM mode is never used unless I use the car. It's all Spotify all the time or "Off" mode. The response is always "Why should I listen to commercials if I don't have to?" and "Why should I listen to a song I don't like?". Sadly, there's no way for radio stations to combat this with the current business model. I'm a radio person, but I'll admit that Spotify sounds 100x better than analog FM, especially in places with a lot of multi-path.
 
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