I'm not sure there is all that much overlap between the KHCB and K-Love/Air1 audiences. I bet the donor bases look even more different.
There is enough of an overlap among the now 3 major players in Houston Christian radio to result in donations for each of them to diminish. If VCY enters the market, and I believe that is a matter of when instead of if, the available money to each ministry will further fragment. Yes, the demographics of HCB and KSBJ/K-Love are different, but the money available from the general consumer to be donated is not. Where a donor might have previously sent an equally proportioned offering to both KSBJ and HCB to help further and expand each ministry, because as you know, that's the primary goal, those same donations are now subject to being split amongst the three. That results in a percentage less coming in for all.
We don’t know the specifics of the supposed sale. Perhaps it includes the right to continue to feed K223CW; maybe that deal remains in place even if the nominal originating station comes under new ownership.
We don't, you are right. We do know, however, that any attempt to sell K223CW as a part of a KFNC/KGOW divestiture will be met with intense scrutiny and several raised eyebrows. Maybe radioislife can provide a bit more insight into the relationship between David Gow and Sara Franco, as he has mentioned previously that there is a connection that more than just a simple lease of the translator to expand the ESPN line-up to a more reliable signal within the city limits.
This does raise a thought: If KFNC is sold to a religious group that changes it to non-comm status, I believe it would then be legal for K223CW to extend coverage beyond 97.5’s primary contour, assuming it was fed over the air…or even further, would the translator now operate as any non-comm translator would regardless of location (I am thinking off all the translators EMF operates.)
This theory may just get put to the test, Mediafrog. My assumption is that VCY will likely be the next owner of KFNC, if it is to be sold. Neither KSBJ, EMF, nor Salem have a use for 97.5, so if it is to become a religious non-commercial station next, VCY looks to be the only group left standing. That is, unless La Promesa would be looking to bring their Spanish language ministry to the Houston area to compliment KSHJ. 97.5 is certainly in the right part of the market demographically for their Spanish language ministry to be successful.
KHCB isn’t going anywhere. They’ve been around for 62 years and have turned down many offers for the 105.7 signal. There was a time when KHCB-FM could have sold for over $100M stick value.
Very little similarity between the audience of KHCB and that of KSBJ and K-Love. KHCB has endured 42 years of KSBJ’s market presence and still seems to be going strong…look at their large network of stations.
They turned down many offers in the past, but we are in a different time now. The clock continues to tick on being able to get the Word out to nonbelievers while they still can. While I agree with your point that the ministry itself isn't in any way abandoning Houston-Galveston, what's to say they can't find a suitable partner to pull off a facility trade that would also net them a nice cash infusion that can be put towards further acquisitions in areas HCB isn't currently available, while also keeping the programming OTA in Houston? 105.7 remains a big money stick, on par with all the rest of the Senior Road facilities. It won't fetch $100 million, but would certainly give them a good enough of a substantial return to buy an in market signal in most of the areas around the region where they don't currently have a presence. As you correctly stated, the ministry continues to expand, albeit somewhat slowly. As an example from my own neck of the woods, I'm certain HCB would like to have a better presence in Tyler-Longview than just a measly translator at East Mountain and KHCJ way over in Jefferson.