Talking to a client today, I discovered that Gow Media is for sale.
If this is indeed true, it is not surprising. I have long thought, and have posted here several times, that the ultimate fate of Gow Media was being sold to a larger company that would then spit out the radio stations.
There is only so long that you can keep a commercial FM station going with ratings consistently in the low zeroes. KFNC seems to scrape by with a handful of local accounts mixed in with cheesy national advertisers (tax relief, cash loans, questionable health supplements, etc.) Throw in the fact that it has the worst signal of all the rimshots and you have a money pit.
I previously posted that it wouldn’t surprise me to wake up one morning to hear that all the KFNC staff has been laid off, and the station is running ESPN Radio 24/7 pending a sale to a religious broadcaster.
It is overpriced for the FM and the 1560am dial
Heard any numbers? Considering 97.1 went for $3M with a better signal, I would guess no more than $2M for a problem plagued 97.5, and $1.5M might be more reasonable. KFNC is the most distant rimshot for the majority of the market and is frequently clobbered by tropo from KWTX and KFTX.
I wonder if Viet Radio, which currently leases KGOW, would buy the station outright. VR recently purchased KNGO in DFW which might give an idea of what 1560 would go for. The KGOW night site (currently running 24/7 last I checked) has (when running at licensed specs) a major lobe aimed directly at the area of the metro where most Vietnamese speakers live and work, so actually a good signal for that particular format. If I was Viet Radio and owned 1560 I would apply to run the current night site permanently around the clock, and abandon the trouble plagued day facility.
but the interesting part is that 92.5 is part of the packaged deal.
Likely the contract to air programming on 92.5. Let’s not get into the technical legalities of K223CW which have been endlessly hashed over on this board…a rabbit hole I don’t want to revisit.
Seems Mr. GOW is ready to move on from the radio.
The various “Map” websites are the big enchilada here, likely to go to a bigger internet content company that won’t want anything to do with radio.
For a day timer, I would maybe do a mill for 1560.
KGOW is licensed for full time operation. I could see $750k, but check my earlier comment on KNGO.
Let's make the board fun again cause talking about a missing tower got boring already.
Agreed.