Yes, unique isn’t always the best. He makes sense most of the time, until he drives over the cliff! What makes his show work is he isn’t afraid to call out bad financial decisions by callers and shame them and helping them in the same call. This is the formula that works for this show. Of course most of his profits don’t come from the radio show, though it does offer a nice platform to sell all the other Ramsey products, books, web, podcasts, seminars, etc. God bless him he found the way to fortune. Smart dude for sure.