"If you work on-air, and don't also sell, learn-how, QUICKLY."
Shooting-the-messenger is common in chaos.
And this message couldn't be more important to radio's remaining workforce.
proddude41 said:
I have thought long and hard before posting a reply to this.
Where?
In the quietude of a production studio?
While collecting a salary?
As Cher's character said in "Moonstruck:" "SNAP OUT OF IT."
Westwood One stock, de-listed yesterday, closed at EIGHT CENTS today.
CBS is $5-something.
Citdel...what, 25 cents?
Re-start the tape...
proddude41 said:
First, it's an insult. An insult to the talent who remains in the industry...Asking talent to sell radio is really insulting, Holland. Or maybe it's that you don't believe in talent.
"...the talent that remains in the industry:" a quickly-shrinking fraternity.
Yesterday, I suffered the loss of two REAL talents, as one-of-only-several bloodbaths-du-jour hit one of my client stations.
Gifted, talented veterans, company lifers, whose only vice was having-attained-success that was rewarded with now-prohibitive salaries.
Re-start the tape...
proddude41 said:
I will probably leave radio myself after this gig...
You say that as though you-are-in-control-of when-the-gig-ends.
Read the trades.
Re-start the tape...
proddude41 said:
...and that's after 25 years in the industry -- 13 of those in a top three market.
It'll be 40 years for me in February, but these aren't the numbers that matter.
HERE'S what matters:
proddude41 said:
I know how to create ads that sell.
You have just re-stated my point.
As former Radio Advertising Bureau President Gary Fries put it, "if you're in radio, you're in Sales."
proddude41 said:
So, go sell your colon-cleansing infomercials and kill off more listeners, will ya?
ONE more movie reference (I promise!): As Marshall McLuhan HIMSELF said, in that priceless "Annie Hall" scene in the movie theater lobby, when someone else recited his resume (
http://www.youtube.com/watch?v=OpIYz8tfGjY): "You know nothing of my work."
Tough talk from an anonymous poster.
HC
401-330-6868
www.HollandCooke.com