I agree...but I think the operators today are doing it just for their egos...and the fact that today they can get away with their hosts saying whatever they want without any repercussions one way or the other! Plus make whatever money they can off of the snake oil, or survival kits or whatever it is they might be selling.True, but there is really... and never has been... any money in SW. Remember that in the pre-WW II years the two "Big Networks" had international commercial SW operations, but neither was ever truly successful.