• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Los Angeles Radio Ratings: April 2023

P

pjc1961

Covering the survey period from Thu. 3/30/2023 thru Wed. 4/26/2023, age 6+ overall:
Los Angeles - RadioInsight
and Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:
www.allaccess.com

Music & Radio Station News | AllAccess.com

Our Internet Music News and Radio News Breaking Stories are updated as they happen, when they happen. Receive first hand radio information from the company that has been bringing all the latest scoops since 1995. Receive up-to-the-minute breaking radio and music news right to your cell phone...
www.allaccess.com www.allaccess.com

25-54: 1. KRTH 2. KIIS 3. KBIG 4T. KLVE 4T. KOST 6. KBUE
18-34: 1. KIIS 2. KRRL 3. KBIG 4. KRTH 5. KYSR
18-49: 1. KIIS 2T. KRTH 2T. KBIG 4. KRRL 5. KBUE 6. KLVE

***** ***** *****

For Riverside - San Bernardino,age 6+ overall:
radioinsight.com

Riverside/San Bernardino - RadioInsight

Nielsen Audio PPM Monthly Ratings Riverside/San Bernardino (Market #26) Population: 2,166,600 Black: 188,800 – Hispanic: 1,211,100 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2023 The Nielsen Company. All rights reserved. Nielsen radio audience...
radioinsight.com radioinsight.com
and Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
 
Last edited:
pjc1961 said:
Covering the survey period from Thu. 3/30/2023 thru Wed. 4/26/2023, age 6+ overall:
Los Angeles - RadioInsight
and Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:
www.allaccess.com

Music & Radio Station News | AllAccess.com

Our Internet Music News and Radio News Breaking Stories are updated as they happen, when they happen. Receive first hand radio information from the company that has been bringing all the latest scoops since 1995. Receive up-to-the-minute breaking radio and music news right to your cell phone...
www.allaccess.com www.allaccess.com

25-54: 1. KRTH 2. KIIS 3. KBIG 4T. KLVE 4T. KOST 6. KBUE
18-34: 1. KIIS 2. KRRL 3. KBIG 4. KRTH 5. KYSR
18-49: 1. KIIS 2T. KRTH 2T. KBIG 4. KRRL 5. KBUE 6. KLVE
Click to expand...
KRTH #1 6+ for the second book in a row, also #1 25-54, tied for 2nd 18-49, and 4th 18-34. That's serious.
 
ChannelFlipper said:
You have been doing an awful lot of cheerleading for them for quite awhile. I am assuming it is an unpaid position.
Click to expand...
Not cheerleading. It's probably the most controversial Los Angeles music station on this board, with a lot of people who say they're committing suicide with their music choices. Instead, it's number one for the second month in a row, and shows strength across the sales demos. Worthy of discussion. If you don't think so, don't discuss it.
 
michael hagerty said:
Not cheerleading. It's probably the most controversial Los Angeles music station on this board, with a lot of people who say they're committing suicide with their music choices. Instead, it's number one for the second month in a row, and shows strength across the sales demos. Worthy of discussion. If you don't think so, don't discuss it.
Click to expand...
It was just one song they added (from 2014), and even that has a "retro" sound to it.
 
KIIS was going heavy on the throwbacks a few months ago, although not as extreme as B96 or WFLC. Today they seem more current based. There is a throwback maybe every 40 minutes or so.
 
radio128 said:
KIIS was going heavy on the throwbacks a few months ago, although not as extreme as B96 or WFLC. Today they seem more current based. There is a throwback maybe every 40 minutes or so.
Click to expand...

That's exactly right. At some point last year, I saw a post that Z100 had cut spins on it's biggest hits, and was adding older songs. In fact some as old as early 1990s. They were playing older songs because there were not enough strong new releases to add to the playlist. That started to change in late 2022, as more quality new songs were getting released.

So I just looked at the playlist at KIIS, and it looks a lot like it did before the pandemic. The heavies are back up to 120 spins a week. The throwbacks are not as old. Only a handful from the 90s, and they might get 2 spins a week. So it's a more currents-based mix, with more songs from the last 3 years. And the result is #1 in 18-34 and #1 in 18-49. Which is exactly what it should be.
 
TheBigA said:
So I just looked at the playlist at KIIS, and it looks a lot like it did before the pandemic. The heavies are back up to 120 spins a week. The throwbacks are not as old. Only a handful from the 90s, and they might get 2 spins a week. So it's a more currents-based mix, with more songs from the last 3 years. And the result is #1 in 18-34 and #1 in 18-49. Which is exactly what it should be.
Click to expand...
This is a perfect case study that refutes people who think CHRs should have broader playlists. When they were compensating for poor production with recurrents and even gold, the numbers got weaker. They were able to return to hot rotations and a shorter list, and, well, they are #1 or #2 in most of the sales demos.
 
DavidEduardo said:
This is a perfect case study that refutes people who think CHRs should have broader playlists. When they were compensating for poor production with recurrents and even gold, the numbers got weaker. They were able to return to hot rotations and a shorter list, and, well, they are #1 or #2 in most of the sales demos.
Click to expand...
Is not there poor production now though, relative to the past?
 
TheBigA said:
That's one thing I noticed: The playlist size was the one thing that didn't change.
Click to expand...
But the rotations changed... powers and primary currents were fewer and recurrents took the slack. The end result was less big currents in every hour.

That's a technique we usually only utilized in slow current periods, like Thanksgiving to early January. But it ended up being used all the time in periods of the pandemic. Some stations did not even have true powers at times.
 
Back
Top Bottom