93.3 Classic Hits in Nashville carries Westwood One's Classic Hits Service (as does Classic Hits 93.1 in Knoxville and many others around the country). The service does play the occasional "oh wow" (I heard "And the Beat Goes On" driving home the other day). but it's not a several thousand song playlist by any means.
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Do lower charting songs make good recurrents/golds?
- Thread starter tall_guy1
- Start date
"The Beat Goes On" was a top10 hit by Sonny & Cher in '67, but I agree not a staple of classic hits/oldies stations.
I'd estimate 1000-1500 easily, including their seldom played music. Easy to do. Firepoint may have more data on this small market station.
That 93.3 station is a Nashville suburban rimshot station, not a small market station. And it is on the Westwood classic hits format, which has just under 1000 titles in rotation, including quite a few that are on the fabled "lunar" rotation.
https://www.westwoodone.com/classic-hits/good-time-oldies/ has a description and sample hour of the oldies channel, and https://www.westwoodone.com/classic-hits/classic-hits/ has the classic hits format.
David - It is interesting to note that 93.3 actually covers Davidson County (the actual city of Nashville) like a glove. It also seriously falls apart at many of the county lines. Davidson County is surprisingly large, 533 square miles. 93.3 is on the WSMV-TV tower in West Nashville. The hills and/or heavy vegetation fade the signal toward and in Williamson, Rutherford and Wilson counties. It manages to put a decent signal into Cheatham County, which is one of the lesser populated zones. I have not researched the numbers, but my guess is Cromwell gets the majority of listenership from within a 2-3 mile radius of the tower. The signal is better than most other translators in the city.
The translator covers about 300,000 in the 65 dbu, in a market of 1.7 million that covers 8 counties. Davidson, despite being the home county for the metro, only has 40% of the metro population.
Despite this, the station gets about a 1 share, which, were it a full market signal, might be a mid-4's operation. The only issue is that most of the audience is over 55, so it will still depend on local direct accounts.
If you've got 50 albums, that is definitely a good start.
It's a lot different from our childhoods because radio is no longer the kingmaker. There is still a lot of stuff that I don't have, and I have the additional curse of liking the LOCAL hits! I have done well to find many of them on eBay, and some of the others, I can download from youtube. I even have still another curse of liking NON-commercial stuff. This is stuff that I could not buy, even if I wanted to, because it simply does not exist anywhere anymore. I have some custom mixes that I have created right here on the laptop, and I have recorded special mixes of certain songs directly off the radio (back when I still could!) and have captured these for the Tennessee Radio Hall of Fame. I still get occasional requests to send stuff via email (even from this board!), and I do so when I can.
You have the right idea of spreading your listening around; that way, you avoid the "burnout" factor of listening to any one station. I don't know how anyone does that anymore!
I just heard mention this morning of an "Elton John weekend." This is probably in conjunction with his pending retirement. He has announced a date for Nashville in October. Wife wants to get tickets. If she can get them, we will go. I have told her that I am not averse to a road trip to Memphis, Birmingham, or Louisville, if necessary.
Bad news about classic hits 93.3: they went ALL-CHRISTMAS from the day before Thanksgiving to the day or so after Christmas. (They did not do this last year!) So I gave their preset on my car radio to 102.1 the Ville, playing classic R&B. Cool station, too, but they have a bit more repetition than I like.
Okay, wasn't meaning to start a discussion on just this one station, but I will respond where I can. Here goes.
Our local station is owned by Cromwell, and they are notorious format flippers, so they could go to something else almost without notice. And I know that they are voice-tracked. Common sense tells me that they could never find local DJs that good from what they would be able to pay them.
I have heard "Everywhere" by Fleetwood Mac, and "Wait for Me" by Hall & Oates. The latter was their biggest hit (top 20) during the disco era. A live version of it made the cut for their first compilation, but definitely nice to hear this one on the air again. One of my favorites by them.
I mainly gave you that link so that you can listen to them online. Glad that you are enjoying them. Just be warned that their afternoon announcer (the only female that I have ever heard there) will discuss some of the same stuff (viral videos, etc.) that you are sick and tired of hearing about everywhere else. The summer before last, I tuned out as soon as she said "Ryan Lochte"!
They claim their coverage area to be "from the Batman building to Bellevue", which for those of you who don't know (and I'm sure that Tibbs does!) is the western half of metro Nashville/Davidson County. I can usually get them just fine on the car radio even out here in rural Cheatham County where I live (just beyond Bellevue), but I cannot get a decent signal from them on my home stereo. It is interesting that despite this, they had a car in our 4th of July parade last summer!
Yeah, like I said, I can get them here in Cheatham County, but sometimes they lose out to the country station from Paducah!
I am not over 55 (yet!)
I still believe that they are programming mainly for an online audience, albeit a mostly local online audience.
Our local station is owned by Cromwell, and they are notorious format flippers, so they could go to something else almost without notice. And I know that they are voice-tracked. Common sense tells me that they could never find local DJs that good from what they would be able to pay them.
Unless they're charging a subscription fee, I doubt that's true. The online audience is mainly an expense with very little revenue.
The fact is that it isn't locally programmed, but they run a nationally distributed oldies format.
Yeah, I said that. I know that they aren't local. They can't afford that.
The Knoxville affiliate has 2 local personalities and makes their money by sponsoring virtually every local event. The rest of the voices are national. We'll see of any of that changes with the Scripps sale. There's a station halfway between Knoxville and Chattanooga with the same network from Westwood One. It's designed for over-the-air programming. This is not some specialty music-geek format.
So what's the upside for them to program "mainly for an online audience?"
You don't pay attention very well, do you? Did you not see where I said that I live right outside their coverage area, yet they still had a car in our parade? AM stations exist to feed FM translators (as is the case here), so why not for an online audience as well?
I'm just responding to what you wrote. As I said earlier, the online audience is primarily an expense, not a source of revenue. And I'd bet the national format they run gets absolutely no benefit from having its spots air online. I doubt the online numbers are reported to the advertisers.
My take is it's a vanity format that the owner personally loves. Quite often, that's the story behind a lot of these oldies stations.
Well, as others have said, it is a flea-power station. That should mean that I should hear commercials from businesses representing only about three zip codes. (Maybe a few more now that they have another translator.) I actually hear more local spots (far more) on Hippie Radio than on 93.3.
Of course you do. They have a better signal, for one thing. For another, its the only (real) station they own in the market. It's all they're selling.
On the other hand, 93.3 gets a 1 share, so I doubt it's being sold individually. Its probably running spillover ads from the other Cromwell stations in the market.
As I said, a vanity station for the owner.
I'll buy that. (Getting off-topic here, but I have often wondered about selling air time. This is a topic for the business page, so I will continue it there sometime.)
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