It has been a while since I read up on this, and I forget if the FCC uses DMA the bigger (SMA?) area to determine ownership, and since Entercom owns a FM with a Worcester C.O.L. , and a station in Springfield, as well as others , the question is if they can keep the maximum amount of stations 5 FM's, 3 AM's iirc, AND stay below the 40% market share for revenue, and what stations are considered in the area the FCC uses in determining things.... Springfield probably doesn't factor into the equation, Worcester might.
If the 2 Sports talkers are controlling 20+% of the revenue, and the max is 40, that leaves 3 AM's a 3 FM's that will be limited to less than 20%, and maybe closer to 15% of the total revenue pie.
Assume WRKO and WBZ bill well , WBMX , WODS are in a prime demo and are rumored to do OK, WEEI AM... for what that is billing you keep that if you have to toss an FM , WAAF and WKAF ..... dump them
It is quite the equation to balance out, and without knowing market share it is hard to sit here as a wanna be radio guy and figure it out.
Is Entercom/CBS going to move formats and calls around to get the best signal coverage, then dump the leftovers?
It is not unheard of, WBMX went to 104.1, WBCN died, and WBZ FM was created...
IMHO the revenue issue is more pressing than maxing out the number of stations allowed in the market.
If the 2 Sports talkers are controlling 20+% of the revenue, and the max is 40, that leaves 3 AM's a 3 FM's that will be limited to less than 20%, and maybe closer to 15% of the total revenue pie.
Assume WRKO and WBZ bill well , WBMX , WODS are in a prime demo and are rumored to do OK, WEEI AM... for what that is billing you keep that if you have to toss an FM , WAAF and WKAF ..... dump them
It is quite the equation to balance out, and without knowing market share it is hard to sit here as a wanna be radio guy and figure it out.
Is Entercom/CBS going to move formats and calls around to get the best signal coverage, then dump the leftovers?
It is not unheard of, WBMX went to 104.1, WBCN died, and WBZ FM was created...
IMHO the revenue issue is more pressing than maxing out the number of stations allowed in the market.