Well that didnt last long. Old School 1003 is here
http://radioinsight.com/blog/headlines/netgnomes/84440/wcfn-cincinnati-goes-old-school/
http://radioinsight.com/blog/headlines/netgnomes/84440/wcfn-cincinnati-goes-old-school/
Gregg said:This makes sense. Cincinnati has a large enough African-American population to support an Urban station, 101.1 WIZF. But no Adult Urban format. (Oddly enough, Dayton has an Urban AC, 92.1 WROU, but no Urban station. These stations are only Class As so they can't serve both markets, as some full power FM stations do.)
It is unusual for an FM Sports station to give up so quickly. Of course, it had a lot of competition for Sports listeners, with WLW the home of the Reds and Bengals and running Sports Talk in the evening, plus ESPN affiliate 1530 WCKY and Fox affiliate 1360 WSAI.
My question though is this... Why Urban Oldies and not Urban AC? Doesn't going back so far for past hits hurt your demographics? Takes you out of the running for decent 18-34 and 18-49 ratings?
ShawtyBlack_ATL said:Why didn't they just keep MOJO 100.3? Sometimes Radio One makes weird decisions. Next, I wonder how long they will keep the NEWS 92 station in Houston?
ShawtyBlack_ATL said:Gregg said:This makes sense. Cincinnati has a large enough African-American population to support an Urban station, 101.1 WIZF. But no Adult Urban format. (Oddly enough, Dayton has an Urban AC, 92.1 WROU, but no Urban station. These stations are only Class As so they can't serve both markets, as some full power FM stations do.)
It is unusual for an FM Sports station to give up so quickly. Of course, it had a lot of competition for Sports listeners, with WLW the home of the Reds and Bengals and running Sports Talk in the evening, plus ESPN affiliate 1530 WCKY and Fox affiliate 1360 WSAI.
My question though is this... Why Urban Oldies and not Urban AC? Doesn't going back so far for past hits hurt your demographics? Takes you out of the running for decent 18-34 and 18-49 ratings?
Gregg, Dayton does have an Urban station. Main Line Broadcasting's HOT 102.9/WDHT is Hip-Hop and R&B while sister station 92.1 WROU is Urban AC.
If stations like KMEL, WPGC, KBXX, KBFB, WHHH, WQHT and KXHT serve as an indication, many of them show up on the rhythmic panel but their musical selection is set to urban. Many of them like KMEL and WPGC were 90's era R&B stations under the CHR format banner.Gregg said:Well, the dividing line between Urban and Top 40/Rhythmic is sometimes a dotted line. Sometimes Urban stations say they're Rhythmic because they think that will give them a sales advantage.