While in attendance at the WMC panels, I often hear the word "uptempo" now being associated not only with the dance music "brand" but with the rhythmic crossover "brand" blending into our sounds as well. Is this a term that we should use more often on a radio sense?
It's strange because I've always called our music "dance music" but with things going on and so as not to "pigeonhole" dance music to the rhythmic uptempo sounds happening as of now, is it time that we should change our thinking to label all of the rhythmic beats (meaning beats from approx 110 - 140+ BPM) as "uptempo". Is this how we should start marketing our music? Will this help our image so as people can think of our music in a different way and not label it as "techno" or "disco", etc?
Granted, I'm not going to change my organization to the "Uptempo Coalition", but if somehow radio can "buy" into this thinking in terms of taking all aspects of what is going on now and creating a format combining all of those elements, then it would be a good thing.
Love to hear your thoughts on this.
It's strange because I've always called our music "dance music" but with things going on and so as not to "pigeonhole" dance music to the rhythmic uptempo sounds happening as of now, is it time that we should change our thinking to label all of the rhythmic beats (meaning beats from approx 110 - 140+ BPM) as "uptempo". Is this how we should start marketing our music? Will this help our image so as people can think of our music in a different way and not label it as "techno" or "disco", etc?
Granted, I'm not going to change my organization to the "Uptempo Coalition", but if somehow radio can "buy" into this thinking in terms of taking all aspects of what is going on now and creating a format combining all of those elements, then it would be a good thing.
Love to hear your thoughts on this.