Say you have a 4-station cluster, 3 FM music stations, 1 AM talker. Your sales team sells all stations. The default is to sell the easiest. This is a three-part question: a) do you have rates for each station and then multi-station discounts, or single/combo/trombo etc rate card?
b) How do you set up commission structure to encourage sales on the hardest station to sell? c)who sells the website?
b) How do you set up commission structure to encourage sales on the hardest station to sell? c)who sells the website?