Thing is, WHK should not be giving up on afternoon drive
entering a presidential election year. Yes, they had aired brokered content in the past on weekdays but usually reserved it for late evenings, an unimportant daypart (Tom Kelly's various "local" shows, primarily).
On top of hearing about Salem's money woes, there was this blurb in
@lanceventa's
latest commentary:
That Cleveland has all three of Salem's pet formats may not matter if they have a debt bomb and a collapsed ad market. While Lance entertained the thought of WAVA being sold, bailing out of Cleveland altogether (or selling all but WHKW) is quite plausible.