WHK, AM1420 debuted a new show on Monday, 12/11/2023 @ 3:05 pm. It's a finance-based talk show hosted by Bill Gunderson. Another gentleman is involved. Advertisements for Mr. Gunderson's business was also heard. The disclaimer that comes on right before the show starts probably indicates that it is a paid-for show. It was on again today, Tuesday 12/12/23. Whether it's a five-day-a-week show, we'll have to wait and see. It got off to a rough start on Monday as, at the top of the show they, apparently, didn't know they were on-the-air and were jabbering off-mic. Then they were cut off with a little dead air, and some other audio (I can't recall what it was). Very soon, they came back on and did the show as one would expect. Lost, due to this, is the first hour of "America First" with Sebastian Gorka.
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A new show
- Thread starter johnbasalla
- Start date
Best Stocks Now Radio Show - Gunderson Capital
Listen Live to Best Stocks Now Radio Show Join Bill Gunderson live every morning while he hosts the nationally syndicated radio program Best Stocks Now. Listen as Bill breaks down the market daily and shares the best stocks in the market each day. You can also catch the replay via our podcast
www.gundersoncapital.com
It is indeed a daily show, and airs at 3p every weekday.
Looks like a thinly disguised infomercial for his investment company.
All shows like this have disclaimers, basically saying (besides "We paid for the air time") "Please don't hold it against us if you invest all of your kid's college fund in a stock we talk about on the show and you lose your shirt."
Salem is one of the money making broadcast companies because they are pay for play on their preacher stations and their talk stations both locally and on the network. You have enough bucks and Salem will give you a show. No guarantees but it will be put on the bird and promoted. Perfect way to make radio pay going back to the first radio broadcasts over 100 years ago. You have no worries about listeners or talent or content and you've got the one born every minute pool to keep it going. Does it make for good radio? Rarely, but it makes the stockholders happy.
There was a local pay for play station that even would sign off anytime there wasn't a paid show. The FCC threatened to pull the license because they were under the minimum on air hours!
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There was a local pay for play station that even would sign off anytime there wasn't a paid show. The FCC threatened to pull the license because they were under the minimum on air hours!
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Maybe. Like everyone else, they're going through a rough stretch right now:
Q3 Revenue Down 5% At Salem. Company Focused On Asset Sales, Debt Repayment.
Salem Media Group CEO Dave Santrella teed up the company’s third quarter earnings call Monday with a reality check for analysts. “As you've heard from many of our peers, our
It's not a good sign when 14-Twenty~ is resorting to time-buy brokered programming in afternoon drive.
And that they're pre-empting an hour of a Salem syndicated show.
yay more time brokered conservative claptrap that will have an audience of -5 people
Exactly.
At this point, you have to wonder if WHK is either sold off, donated, shut down entirely, or goes in all-brokered mode. If they were breaking even (or at least subsidized by revenue from WHKW) they wouldn't be doing this. At all.
Sounds like a good idea to me, but Mr. Gunderson is not paying for a nighttime slot when the stations pattern lowers the listening area.
it could be this hour makes them more money then commercials would.. theyt may not have been losing any.. but theyre making more doing this
Since the airtime is being purchased, and opening announcements indicate that views shared may not be in line with the views of the company, the show may not be strictly conservative.
It will be or they wouldnt buy time on Salem stations.
Correct.
This is Gunderson's bio on his firm's website
It's very clear that his show isn't political, but trying to get you to let him invest some of your cash.
And given the places where he's done guest spots, I don't think politics is an issue with Salem
I wouldn't read too much into that.
WHK chops up bits and pieces of other Salem hosts like Charlie Kirk and Dennis Prager, airing "lost hours" late nights and delays Salem guy Mike Gallagher's show 14 hours (airs live 9a-noon, but airs 11p-2a on 1420/102.5 to accommodate Bob Frantz)
I wouldn't go that far.
This simply looks like a case of someone willing to pony up some cash for an hour to hawk his investment firm, and WHK saying "Yes, please!"
WHK airs stuff like this on weekends all the time.
Pretty much.
There's nothing stopping them from brokering out all of afternoon drive especially when they don't even subscribe to Nielsen, so we don't know how poorly Gorka rates (and tbh, if people actually were listening to him, they wouldn't be doing this).
Except for one detail: Salem explicitly owns WHK to espouse hard-right ideology and to clear their own talk product (even if in a goofy patchwork lineup, it's almost entirely consisting of Salem talk shows), regardless of ratings. Brokering out the entire weekend lineup to subsidize the weekday lineup is proof of that alone.
Effectively sacrificing afternoon drive for a brokered investment show that I guarantee no one will ever listen to is a big red flag. Clearly they can't afford to continue to run it as a loss leader.