Rob, that wasn't the point. I think My as a branding for 101.5 would totally make sense, probably tell the 25-54 female audience this is for sure their station. A 6+ bump in this case would just be a bonus. David, if 18-34 has more listeners than 55+, then why do new Christmas songs have such a hard time breaking through, yet the rest of the year stations can't get away from 1964 fast enough? A classic example happened a couple years ago, KKCW played a new song from Streight No Chaser, Text Me Merry Christmas as a preview a couple weeks before the actual flip. After the flip, it was nowhere to be found on the playlist, and I didn't hear it on the radio at all the rest of the season.