Let it be known that on April 1, 2013, caller10 was 1 mhz off predicting the return of "The Kimmer". And a reply by a "gnd" was "Obviously it is (a joke). The mention of the Kimmer cements it. If he had left this part out, it would have been more believable. Unfortunately I wish most of it was true. I want oldies and soft rock back on the air.
WWVA Atlanta To End Stunting as Radio 105.7; Flips to Peach 105.7 @ 9AM Monday
CCM+E has had us 'fooled'. Turns out WWVA-F-WWLG/ATLANTA flip from Top 40/Rhythmic (WILD 105.7 & 96.7) to Alternative (RADIO 105.7) is simply a stunt. A permanent flip to Soft AC happens Monday morning at 9 as PEACH 105.7, kicking off 105 minutes of soft rock favorites with PEACH 105.7's '105 at 9'.
"Our goal is to offer ATLANTA listeners a different genre of music to fill the void left by COX B98.5's (WSB-FM ATLANTA) move from traditional soft rock," CLEAR CHANNEL/ATLANTA Pres. MATT SCARANO said. “The area is home to Talk, Hip-Hop, Country, Top 40 and Classic Hits formats, but PEACH 105.7 will bring soft rock music back to ATLANTA – which is something our listeners are currently missing. In particular PEACH 105.7 will focus on our exclusive '105 at 9', that's 105 minutes of continuous soft rock to start your work day every weekday morning at nine. This will be a critical focus point of our positioning and marketing, and we intend to remind PEACH 105.7 listeners of this countless times during the day.”
PEACH 105.7's on-air lineup consists of heavyweight Atlanta personalities:
5-9a – RANDY & SPIFF
9a-2p – ALPHA TRIVETTE
2p-7p – STEVE MCCOY
7p-12a DELIIAH
KIM PETERSON (known as "THE KIMMER”) will also be joining PEACH 105.7, providing content in the mornings, and early/late afternoons patterned after the late PAUL HARVEY.