Along the coasts of North and South Carolina, that is.
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WYAY is back, playing oldies
- Thread starter vchimpanzee
- Start date
Along the coasts of North and South Carolina, that is.
a bit of a mis leading title.
Guess what, WKLS is back too....
www.rock1059.com
WKLS ROCK 105.9
WKLS Rock 105.9 Gadsden and Anniston's real rock station. Hurricane Shane Mornings, Fraser Deacon Middays, Jason Bozeman Afternoons, Nikki Sixx Nights.
I think this ones been back for awhileGuess what, WKLS is back too....
WKLS ROCK 105.9
WKLS Rock 105.9 Gadsden and Anniston's real rock station. Hurricane Shane Mornings, Fraser Deacon Middays, Jason Bozeman Afternoons, Nikki Sixx Nights.
WYAY, as oldies, has been around for a few months now
The problem is no one posted here about it. Someone said its simulcast partner's former simulcast partner was off the air. I was looking for a web site for the off the air station and got sent to WYAY.
Ha. I would love to hear Hurricane Shane.Guess what, WKLS is back too....
WKLS ROCK 105.9
WKLS Rock 105.9 Gadsden and Anniston's real rock station. Hurricane Shane Mornings, Fraser Deacon Middays, Jason Bozeman Afternoons, Nikki Sixx Nights.
I don’t know why anyone would want to use the call letters (WYAY) for an oldies / adult hits station. WYAY use to be on 106.7 in Atlanta (city of license Gainesville GA). It was a serious country player in the Atlanta market for years. It was the unfortunate victim of corporate mismanagement. First by Citadel then by Cumulus. Citadel didn’t understand the value of a “flanker” station (and opened the door for “The Bull” to come in and do serious damage to 101.5), so they flipped it to Scott Shannon”s True Oldies Channel. I guess the low payroll was good during bankruptcy. Then Lew and his station wrecking crew at Cumulus flipped it to all news. Then came all talk. After Lew was gone Mary realized that Cumulus could not program it and several other signals in top markets and sold 106.7 to KLove. I seriously doubt there are a large number of folks that associate WYAY with oldies.
IMHO: WYAY call letters have bad “mojo” or “karma”. Maybe folks who have never heard the call letters (if anyone really cares about call letters) will not think of Atlanta’s 106.7 and they will be OK.
IMHO: WYAY call letters have bad “mojo” or “karma”. Maybe folks who have never heard the call letters (if anyone really cares about call letters) will not think of Atlanta’s 106.7 and they will be OK.
the only people who care about call letters are us geeks and some radio folks.... for a station that identifies as Carolina Gold, it doesnt matter
In Georgetown SC the letters were used for a country station. However, the switch to those letters happened when the station was adult CHR. The Georgetown station is still country but the letters went to the new simulcast partner of its former simulcast partner.
Nobody I have known as a radio listener nor any listeners of radio stations I worked for ever made a decision on whether they would listen to a station or not based on the call letters. Calls are rarely used today except for hourly ID. Even so, I know of quite a few stations that have had a few format changes but maintained the same call letters throughout.
L
LegalTender
Guest
Any evidence that call letters reinforcing local landmarks (KOIT), industries (WOOD), nicknames (WIND), markets (KDFW; KCMO; WACO), counties (KING), climate (KFOG) or format (WFAN) have a leg up?
WACO and WARE
Those, mostly, come from the era when stations in the US were transitioning from pure call letters to names.
A few made local references or tried to spell the city of license.
Shulke loved getting stations to create call letter words that said thins like "nice" or sounded local like Peach. He and seen the results of Kaiser's KFOG and KJIB in Boston using Fog and Jib as localizations.
We then got lots of similar localizations via place names, city names and city images.
All these ones from the later 60's and early 70's and onward had to do with Arbitron and the written radio diary of listening. Make the station easy to write in the diary and you have extra advantages over 4 meaningless call letters like WKYC or WJBK or WCFL or KMPC.
So, yes, as The Pulse and Hooper died, the need to make diary entries easy aided station immensely. As did names like Y-100 or Kiss or Hot that were simple and highly identifiable.
The new WYAY is a Wilmington, NC rimshot. How many people would you guess there are in the coverage area who even know the WYAY call sign used to be used in Atlanta?
It was actually country a couple of months ago. The Wilmington one, that is.
youre missing the point, again.. what he means is no one who listened to "Carolina Country" probably cared about or even knew the calls were WYAY
TBH, it reminds me of a Jim Florentine bit. YAY COUNTRY YAY!
I'm not missing the point because I know no one in Wilmington would know the Atlanta station, but there were people listening to country music on what was WYAY.
I saw the name of the DJ who was on and looked her up. She's on WHGM in the Baltimore area, which is owned by the same company that just bought this WYAY and its simulcast partner.
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