• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WTMJ and WKTI Missing from Nielsen January Ratings

G

Gregg.

Is Good Karma, the parent company of 620 WTMJ and 94.5 WKTI, not subscribing? Or was this a Nielsen mistake? Sometimes the ratings company forgets to include a few stations and corrects its mistake quickly.

iHeart's Talk station WISN 1130 is listed as #1 in Milwaukee, with double digits. (How does an iHeart Talk station on the AM dial do so well?) Usually WTMJ is close behind but we don't see it here. 97.3 WRNW, the iHeart sports station, is listed as #11 (likely #12 if WTMJ is above it). That's also pretty good. The all-sports FM stations in Milwaukee usually are not that highly rated. But Good Karma's 94.5 WKTI is nowhere to be seen.
 
Milwaukee is kind of like an island surrounded by an extremely conservative and fairly rural metro area, especially to the west and north. Not surprising at all that conservative talk is #1, even if it's on AM.
 
Good Karma claims Nielsen's methodology is old. It doesn't have a good system for counting all the non-radio ways people listen to what were formerly "radio stations" but are increasingly getting listeners from other ways.

Of course, that might be an excuse. These Good Karma stations may not be doing so great in getting listeners so management decided to drop Nielsen, the Bearer of Bad News.
 
Gregg. said:
Good Karma claims Nielsen's methodology is old. It doesn't have a good system for counting all the non-radio ways people listen to what were formerly "radio stations" but are increasingly getting listeners from other ways.
Click to expand...

That's because they're two different things. One is linear, and the other is not. Nielsen does a good job measuring linear, through the air, audio. When you chop that audio into bits and chunks, there are better ways to measure. So this is more related to the way GKB presents its content. Nielsen is better for music stations. But we have discovered weaknesses even in the way Nielsen measures music. So they have a good point. Nielsen is expensive too. Whereas if GK does a good job of getting users to subscribe to their podcasts and their game summaries, then they get the same kind of demographic data they get from Nielsen.
Gregg. said:
These Good Karma stations may not be doing so great in getting listeners so management decided to drop Nielsen, the Bearer of Bad News.
Click to expand...

If the stations don't subscribe, but still encode, then other subscribers can see what they're doing. But the station can't use that information in its sales.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom