AM 750 WSB (as we know it) is only 81 years old, WSB AM having been on other frequencies before that.It's kind of odd that they would celebrate 100 years when they never mention WSB 750AM on air. Except for the hourly ID (a simple WSB Atlanta with no mention of 750 and the WSBB Doraville) every thing is promoted as 95.5 WSB which technically is WSBB. I would like to know how many people will think 95.5 is 100 years old? IMHO it would be better to say AM750 is 100 years old. They are paying an electric bill and maintaining the 750 facility. If someone tunes to AM 750 then it is some small return on their investment.. If they hate the AM signal they will go back to 95.5. I realize this will not matter to most people wouldn't care if the station is 1 day or 1000 years old. The one thing you can count on is a really short "memory" for most folks who want certain type of content and will switch stations if they are not happy.
All of the original Class 1A stations moved around early on. It doesn’t take away from their history and relevance. Your argument would be like saying that Ford is only 80 years old, because they don’t make Model T’s anymore.AM 750 WSB (as we know it) is only 81 years old, WSB AM having been on other frequencies before that.
WSB did have some use of 750kHz for a short time between 9/22 and 5/23 as a secondary signal. But WSB bounced around, using 833, 700, 630, and settling on 740kHz until the Great Reallocation of 1941, when it moved to 750kHz.
And Ford still does not sell Model T's any longer. The product changes, but the brand endures.It's kind of odd that they would celebrate 100 years when they never mention WSB 750AM on air.
My point in responding to the post above was that the promotion (or lack thereof) of "750" isn't relevant for the history of WSB and its 100th anniversary, since it HAS moved around in the past, and the "move to FM 95.5" isn't the first frequency move of WSB.All of the original Class 1A stations moved around early on. It doesn’t take away from their history and relevance. Your argument would be like saying that Ford is only 80 years old, because they don’t make Model T’s anymore.
WSB does have their legal ID at about 5 minutes before the hour where they mention something like "AM 750 WSB Atlanta and 95.5 WSBB-FM and HD-1 Doraville". But it's not their ident that they run right at the top of the hour which is just "95.5 WSB" . They've had both of these for a while, at least since they dropped the mention of the AM in their branding.While listening to the GA men's basketball being eliminated. I did hear AM 750 in the ID. I don't know if it is for folks that listen to GA sports at night or they have 750 Am back in their regular ID's.
That's a good point. 780 in Chicago does the same thing where about :58 past the hour they run off a really quick, well calibrated WBBM Chicago WCFS FM and HD1 Elmwood Park Chicago, (Audacy tones), an Audacy station.. At the top of the hour, they say This is Chicago's all news station. News Radio 780 and 105.9 FM WBBM.WSB does have their legal ID at about 5 minutes before the hour where they mention something like "AM 750 WSB Atlanta and 95.5 WSBB-FM and HD-1 Doraville". But it's not their ident that they run right at the top of the hour which is just "95.5 WSB" . They've had both of these for a while, at least since they dropped the mention of the AM in their branding.
Except for the legal ID, they don't mention "AM" "750", "WSBB", or "Doraville" at any other time.
it does not matter for ratings directly, but branding today is more important than ever. WSB is a brand, wherever it is listened to.Station ID recognition doesn't matter in a PPM market.
I agree with you, and we've had that discussion before. But only radio geeks like us would notice. No one else would have any idea that things changed. It would do nothing to strengthen the brand, but I think it still would make sense.Except for the FCC and a few folks on this board, nobody really cares about call letters except when used in branding. I have always wondered why Cox has never swapped 98.5 and 95.5 call letters. 98.5 only uses WSB FM during ID's and WSB FM strengthen the WSB brand at least once an hour. They most likely could swap COLs too. Then they do legal ID quickly: WSB AM FM Atlanta
It might be a concern over whether three-letter callsigns are transferable from one station to another; the FCC hasn't been consistent on those rules. Sometimes they will let you do so (or even resurrect one), sometimes it has to stay put or it goes away forever.I have always wondered why Cox has never swapped 98.5 and 95.5 call letters. 98.5 only uses WSB FM during ID's and WSB FM strengthen the WSB brand at least once an hour. They most likely could swap COLs too. Then they do legal ID quickly: WSB AM FM Atlanta