Wow, WNWR has filled up with brokered religious programming in just the past two months. I heard they got a 250 watt translator they will start rebroadcasting in July too. Anyone know who is behind this new venture in Philadelphia? It seems like they sure know what they’re doing to fill up 1540 in only two months…
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WNWR new Format
- Thread starter Radiomogul79
- Start date
They very well might know what they're doing but they might have taken the route of one such station I know of where they sold time to ministries at whatever lowball rate they would agree to. The station I'm thinking of was billing about $6,000 a month 30 years ago with an almost full schedule. The idea was to get a few known ministries on at any rate to use as bait to get the lesser known but likeminded ministries willing to pay to be on a station the big boys are on. As more second tier come on, the big boys are courted for a better rate (they typically reject) so you relace them with a ministry paying more.
Keep in mind most of the major national ministries do not pay for airtime. They run a 'share' by offering a book or something for a suggested donation. Each donation from the zip codes in the service area, the station gets a percentage. This happened as non-commercial FM networks began building and seeking out major ministries I like to call the Top 40. The non-commercial stations couldn't charge but could do a share.
Keep in mind most of the major national ministries do not pay for airtime. They run a 'share' by offering a book or something for a suggested donation. Each donation from the zip codes in the service area, the station gets a percentage. This happened as non-commercial FM networks began building and seeking out major ministries I like to call the Top 40. The non-commercial stations couldn't charge but could do a share.
Were two threads on this needed? It’s not like anyone listens to it.
Posting two was a mistake, It doesn’t matter if people are listening if they can sell the airtime.
95.3 - Cherry Hill, NJ.
There are figuratively always people willing to shell out money to get others to shell out their money.
Very true, Sir!
Do the ministries "guarantee" a base amount, or it's just figured out every month? Seems like the station is taking all the risk if not much money comes in.
It's just figured monthly. No base. In fact Focus on the Family wouldn't bother with a check until your share reached $300 a month. Most ministries send small amounts but we weren't the greatest signal in town. $160-$180 a month for daily airing of Love Worth Finding/Dr Adrian Rodgers.
That’s why you don’t do shares.
Well, sometimes thats all some of these programs offer.. its that or nothing
The point some miss is by taking a few key 'share' ministries you attract paying clients who like the flavor of Christian programming you offer. You could command a premium for being next to, say, Focus On The Family. And when the time fills up, you work on replacing the 'share' ministries with paid time. It's sort of like the 'share' ministries bring in the listeners pretty quickly to offer a nice audience for the paid ministries. It's like playing a popular song to deliver a good number of listener for the commercial that follows.
Even at 50,000 wats, it is at 1540 and covers a lot less than the 5 kw stations at 560 and 610!
There seems to be a takeover of religious stations and terrestrial radio worth paying attention to. It seems like they’ve exploded in the last 5 years.
There's no takeover...it's what is working for these stations. Radio stations are businesses first. The have to have the money to pay the bills like everybody else and this is what seems to be keeping stations in the black. The Christian side might say it's a revival, an awakening of the masses to the existence of God. Call it what you want but with the low prices radio stations command these days, we're seeing many more religious organizations that have enough cash to buy at today's low prices.
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