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WJTV 12 airing 9-30 message about leaving Direct TV

M

mississippi fan

Today. during the Auburn-LSU football game. CBS affiliate WJTV 12 out of Jackson, Miss., was running a notice to viewers. It says, viewers need to contact DirectTV if they want to see WJTV & CW Mississippi (12.2) after Sept. 30 when it will be unavailable to DirectTV viewers. WJTV is owned by Media General so I was wondering if Media General is having renogiation issues with DirectTV for rebroadcast fees. By the way, DirectTV in this area carries the CW affiliate out of Washington, D.C. on CH.14 on the screen. How can WJTV say viewers cannot see the CW when WJTV's CW channel is a subchannel 12.2 and not even on DIrectTV. It sounds like a desperate move to scare viewers into pressuring DirectTV.
 
Yes, it's renegotiation time between Media General and DirecTV. I also found it interesting the comment about losing Mississippi's CW, even though that's not carried on DirecTV yet.

I suspect that Media General is tipping its hand that it will mandate carriage of CW in order to get CBS. My wife and I have Dish Network and we figure that once DirecTV adds CW, Dish will add it a couple of months later. We watch CW using an antenna about 25 miles from the tower.
 
I was right. WJTV confirmed that DirecTV will add Mississippi's CW to the Jackson locals package before the end of the year.
 
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