Keep in mind that the guy bought it for what, $60K? He's put some more money into it, but it's running out of property he already owns with a skeleton staff. It's largely a vanity project for him that has a shot at breaking even.
So far it seems like it's just continuing with much of the old format. My guess is that the call letter change will usher in a new playlist, maybe with some "new" old Buffalo personalities doing it to pad their retirement pay and their ego. Hey, if WXRL can still keep the lights on, so can WJJL/WEBR.
So far it seems like it's just continuing with much of the old format. My guess is that the call letter change will usher in a new playlist, maybe with some "new" old Buffalo personalities doing it to pad their retirement pay and their ego. Hey, if WXRL can still keep the lights on, so can WJJL/WEBR.