I meant artists lol....It seems during the Christmas music season you hear many Standard artists and tunes. Music from the late 40's up to the 90's. Dean, Burl, Frank, Nat, Gene and hundreds more. These singers and music bring super high ratings to these stations. My question is why wouldn't a full time format playing this standard older music and artists draw just as big numbers as when they are recording Christmas tunes. I know many listeners who tune into the B, OGL or any other Christmas station weren't born when these people were recording, but they embraces them. That throws the not sell-able, too old audience theory out the window.