> So far, why is Tulsa's only Spanish FMer a GOLD BASED
> SPANISH STATION, under the "La Preciosa" name? They woulda
> done regional Mexican or tropical. This past summer, Tampa
> & Milwaukee got their first Spanish FMers. Tampa got
> tropical La Nueva 92.5, and Milwaukee got regional Mexican
> as La GranD 104.7. Both Tampa & Milwaukee Spanish FMers
> used to be country stations.
>
Are most Tulsa Hispanics of Mexican origin? I would guess they are. If so, throw your Tropical idea out the window. Tropical appeals to Puerto Ricans and other Hispanics of Carribean origin, Mexicans do not like Tropical.
LA PRECIOSA is basically a Regional Mexican format, but it's gold based. I have heard it described as a Mexican "JACK FM" in the sense that that several decades are covered and there is a lot of variety in the music. If you look at the ratings of any market it's in, LA PRECIOSA is doing great, it often ends up beating out the more current based Regional Mexican stations. As excellent as the ratings are, I don't think CC EVER is making a mistake when they put LA PRECIOSA on in any market with a sizeable Mexican population.