I question what is the problem of having a solid local morning show that can really relate to the audience , play games on the air with people in the
audience area, do some quick interviews with people involved in community events etc.
There are stations in Metro markets can do very well with the Good Time Oldies format from 10 am on but I would do my best to have a local morning show.
Now if management cannot afford a solid morning show host - then go the network.