Westwood One Adds Esports Content In Brand Partnership

[Y2kTheNewOldies]

https://radioinsight.com/headlines/177732/westwood-one-adds-esports-content-in-brand-partnership/

Yes its Westwood one adapting to the current demos.

Westwood One, America’s largest audio network, and multi-platform media brand Subnation are announcing an exciting new strategic alliance that will bring esports audio content to millions of fans across the country. The first collaboration between the two companies is a weekly feature in Westwood One’s nationally syndicated Zach Sang Show.

Kicking off the partnership, Zach is onsite with Subnation at the 2019 Electronic Entertainment Expo, otherwise known as E3. Zach is talking with celebrities, artists, insiders, and fans today and tomorrow, through 6/13, 1:00 pm to 4:00 pm in Subnation’s “ESPORTS ZONE.” These interviews will air on the radio show in the evening.

The first regular feature will air the following Tuesday, 6/18 – gaming legend Paul “Redeye” Chaloner will join Zach on his show every week to talk about gaming news, current standings, and new releases.

Heavy esports watchers are more likely to be heavy AM/FM radio listeners, according to a recent MARU/Matchbox National Community study fielded in February 2019. The study also found that heavy esports watchers and heavy video game players frequently listen to Sports, Rock, and Top 40.

 

[Y2kTheNewOldies]

https://news.radio-online.com/articles/n38034/Westwood-One-Launches-Esports-30-With-Kevin-Knocke


And here is an Update a podcast on Esports is going to be released.

Cumulus Media's Westwood One launches "Esports 30 with Kevin Knocke," an original podcast covering esports news and in-depth interviews with industry personalities, celebrities, athletes, influencers and enthusiasts. Knocke is a gaming industry veteran, professionally involved in esports for nearly a decade as both an executive and personality, first as a commentator for tournaments and later as a popular event host. Initial episodes have featured Indiana "Froskurinn" Black, Caleb "WavePunk" Simmons and Alberto "Crumbz" Rengifo.

"Esports is now big enough that it can't rely on the sunshine and rainbows perspective that it's the 'next big thing' so we need to understand how to develop a sustainable infrastructure for the long term," said Knocke. "I'll be inviting on guests with a broad viewpoint of the industry as a whole as well as game-specific experts who are willing to take an honest look at their game and reflect on improvements needed."