I had a thought the other day, and it just won't go away. The more I think about it, the more I wonder...
Are some large corporate radio companies TRYING to go bankrupt?
Think about this. You're underwater on the massive loans that you took out to acquire hundreds of radio stations in an attempt to build de facto monopolies in dozens of markets so you could drive up ad rates. You expected to realize great savings by establishing "synergies" in regional markets, and save big money through corporate purchasing. You'd save big money on talent by using VT and syndication to bring "big name" talent to the rubes in the sticks, and cutting their local talent. Either that, or you'd dump local programming altogether and rimshot the closest large market. It might require a transmitter and tower move, but hey - you'd end up in the larger market where there's more money to be had.
The current reality? Revenue is down. Savings were not nearly as great as you thought because you have to wade through the HR rules, regs, and laws of dozens of states when trying to construct your "contract template" and "benefits package". In other words, you need somebody at the local level to "massage" your contracts and benefits anyway. Not only that, but most of your expenses are local anyway. Every try to work out a "package deal" with an electric utility - for 100 different locations in 30 different states?
You also found out that the "locals" weren't all that enthused by the loss of their local voices. Yeah, they sounded "amateurish", but everybody knew them, liked them, and related to them. The "big name" VT? The syndicated "big city" show? If the locals wanted to hear that, they'd likely live in the "big city".
Worse yet was the loss of their local radio station. It's now charging "big city" prices, and running "big city" programming, that local listeners aren't excited about. Looks like there are better ways to spend your advertising budget, right? Meanwhile, corporate is finding that there isn't much "big city" advertising demand for a station that's barely noticed, and doesn't really get good signal penetration as a rimshot.
Of course, there are exceptions, but I don't think that I'm overstating things too much. There's a reason that Clear Channel dumped hundreds of station before going private.
Which brings us back to the original thought:
Are some large corporate radio companies TRYING to go bankrupt?
Or, at least drive the stock price down so far that the rubes who bought in a few years ago will be happy to get out for pennies on their original dollar when a "magnanimous" hedge-fund comes along and offers to buy up the stock so they can take the company private.
Or, maybe some radio exec with a pocket full of bonus money might buy up a bunch of penny-value stock in order to accumulate the swing votes in a company that recently "merged", and the shareholders of one company hold a slim majority of the stock over the shareholders of his "old" company.
Worst case scenario? Bankruptcy. Reorganization. Banks and shareholders get stiffed, radio stations get sold off. Best way to maximize sale prices? Sell each market intact to maximize value. Stockholders have been burned badly, want no part of radio. Prices of radio stations are seriously depressed, and go at fire sale prices. SOMEBODY ponies up the dollars, and buys the most successful clusters for a fraction of what they sold for a few years ago. With luck, the FCC relaxes market limits because of "the depressed state of the radio industry". Maybe they agree to take on some of the lesser markets as a "favor" to the bankruptcy court. The small markets? Who cares?
Far-fetched? Maybe. But it makes you wonder, doesn't it? Lew Dickey says that "half the companies in business today will be gone within 36 months".
It's not possible that plans have been laid to make SURE that happens, is it?
Are some large corporate radio companies TRYING to go bankrupt?
Think about this. You're underwater on the massive loans that you took out to acquire hundreds of radio stations in an attempt to build de facto monopolies in dozens of markets so you could drive up ad rates. You expected to realize great savings by establishing "synergies" in regional markets, and save big money through corporate purchasing. You'd save big money on talent by using VT and syndication to bring "big name" talent to the rubes in the sticks, and cutting their local talent. Either that, or you'd dump local programming altogether and rimshot the closest large market. It might require a transmitter and tower move, but hey - you'd end up in the larger market where there's more money to be had.
The current reality? Revenue is down. Savings were not nearly as great as you thought because you have to wade through the HR rules, regs, and laws of dozens of states when trying to construct your "contract template" and "benefits package". In other words, you need somebody at the local level to "massage" your contracts and benefits anyway. Not only that, but most of your expenses are local anyway. Every try to work out a "package deal" with an electric utility - for 100 different locations in 30 different states?
You also found out that the "locals" weren't all that enthused by the loss of their local voices. Yeah, they sounded "amateurish", but everybody knew them, liked them, and related to them. The "big name" VT? The syndicated "big city" show? If the locals wanted to hear that, they'd likely live in the "big city".
Worse yet was the loss of their local radio station. It's now charging "big city" prices, and running "big city" programming, that local listeners aren't excited about. Looks like there are better ways to spend your advertising budget, right? Meanwhile, corporate is finding that there isn't much "big city" advertising demand for a station that's barely noticed, and doesn't really get good signal penetration as a rimshot.
Of course, there are exceptions, but I don't think that I'm overstating things too much. There's a reason that Clear Channel dumped hundreds of station before going private.
Which brings us back to the original thought:
Are some large corporate radio companies TRYING to go bankrupt?
Or, at least drive the stock price down so far that the rubes who bought in a few years ago will be happy to get out for pennies on their original dollar when a "magnanimous" hedge-fund comes along and offers to buy up the stock so they can take the company private.
Or, maybe some radio exec with a pocket full of bonus money might buy up a bunch of penny-value stock in order to accumulate the swing votes in a company that recently "merged", and the shareholders of one company hold a slim majority of the stock over the shareholders of his "old" company.
Worst case scenario? Bankruptcy. Reorganization. Banks and shareholders get stiffed, radio stations get sold off. Best way to maximize sale prices? Sell each market intact to maximize value. Stockholders have been burned badly, want no part of radio. Prices of radio stations are seriously depressed, and go at fire sale prices. SOMEBODY ponies up the dollars, and buys the most successful clusters for a fraction of what they sold for a few years ago. With luck, the FCC relaxes market limits because of "the depressed state of the radio industry". Maybe they agree to take on some of the lesser markets as a "favor" to the bankruptcy court. The small markets? Who cares?
Far-fetched? Maybe. But it makes you wonder, doesn't it? Lew Dickey says that "half the companies in business today will be gone within 36 months".
It's not possible that plans have been laid to make SURE that happens, is it?