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WBAP: non-home markets

B

Bob E. Nelson

While glancing at the 12+ numbers from R&R, it struck me
that WBAP shows (even with a fractional share) in a number
of nearby markets such as Waco, Tyler, Lawton and several
others. It also usually picks up an appearance in the
Abilene book.

Is there any other station in the nation that matches WBAP
for the number of non-home markets where it gets sufficient
listening to make such books?

A cursory glance shows that other powerhouses like KFI, KGO
and WLS frequently make the cutoff for non-home market
Arbitron appearances.

Yes, I realize that showing up outside the target market means
close to nil nowadays for sales -- so this is strictly a
point of curiosity.
 
> While glancing at the 12+ numbers from R&R, it struck me
> that WBAP shows (even with a fractional share) in a number
> of nearby markets such as Waco, Tyler, Lawton and several
> others. It also usually picks up an appearance in the
> Abilene book.
>
> Is there any other station in the nation that matches WBAP
> for the number of non-home markets where it gets sufficient
> listening to make such books?

Good question. To me, it's no so much about how many non-home markets get ratings, it's how far away they are. Many years ago, WBAP used to show up in Austin too with about a 1.0 share! That was back in the day when WBAP had Rangers games.
 
> While glancing at the 12+ numbers from R&R, it struck me
> that WBAP shows (even with a fractional share) in a number
> of nearby markets such as Waco, Tyler, Lawton and several
> others. It also usually picks up an appearance in the
> Abilene book.
>
> Is there any other station in the nation that matches WBAP
> for the number of non-home markets where it gets sufficient
> listening to make such books?

WBAP appears in 7 non-home and non-ebedded markets. WGN Chicago appears in 20 markets. KFI in LA in 8. WJR Detroit in 7. WBZ Boston in 9. WFAN in NY appears in 26, 6 of which are embeded in the NYC metro.
 
> > While glancing at the 12+ numbers from R&R, it struck me
> > that WBAP shows (even with a fractional share) in a number
>
> > of nearby markets such as Waco, Tyler, Lawton and several
> > others. It also usually picks up an appearance in the
> > Abilene book.
> >
> > Is there any other station in the nation that matches WBAP
>
> > for the number of non-home markets where it gets
> sufficient
> > listening to make such books?
>
> Good question. To me, it's no so much about how many
> non-home markets get ratings, it's how far away they are.
> Many years ago, WBAP used to show up in Austin too with
> about a 1.0 share! That was back in the day when WBAP had
> Rangers games.
>

Look at the Lakeland-Winter Haven book. There are about 6 "local" stations targeting the market, but virtually every signal from the Tamp AND Orlando markets show, many with 2-shares or better. Of course you can thank the flat terrain and lots of 1,300 foot sticks for that...<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>
 
> Many years ago, WBAP used to show up in Austin too with
> about a 1.0 share!

The old WBAP/WFAA timeshare on 820 (pre 1970) would get quite a few listeners in Austin, as it was a good outlet for NBC Radio news and entertainment programming (not available on any of the locals) and put in a very listenable signal. I recall hearing the old "NBC Monitor" show weekends on 820 during the mid-60's. Seemed to carry much more NBC stuff than WOAI in those days. Weekday programming was a pleasant mix of MOR music.
 
> WBAP appears in 7 non-home and non-ebedded markets. WGN
> Chicago appears in 20 markets. KFI in LA in 8. WJR Detroit
> in 7. WBZ Boston in 9. WFAN in NY appears in 26, 6 of which
> are embeded in the NYC metro.
WFAN can be heard in six states (New York, New Jersey, Pennsylvania, Connecticut, Massachusetts, and Rhode Island). I don't know how WFAN is doing in Springfield, MA for Fall 2005 because the ratings are client exclusive but I was able to hear WFAN in the Springfield area by turning the radio volume up. Among New York City stations I think WFAN would have a relatively small percentage of its listeners in the five boroughs. In New Haven, CT, WFAN is the top AM station and has more shares than the rest of the AMs from New York City combined.
What I also find interesting is Lima, OH, which gets radio stations from five bigger markets:
WJR Detroit
WTVN Columbus
WOWO Fort Wayne
WDHT and WDPT Dayton
WLW Cincinnati
 
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