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Warm 98 rebranded as Warm 98.5

M

microbob

WRRM is now positioning themselves as Warm 98.5 80's 90's and now. Not sure how much or if anything has changed musically since they were almost a 90's station as WARM 98. They've been Warm 98 since 1980 but have changed from soft AC to sounding like they do today.
 
partymarty said:
Interesting that they finally decided to use exact frequency at the exact moment it no longer matters
Click to expand...

Knowing who you are and where to find you are even more critical in PPM than in the diary. With listening made up of many short incidents, return visits depend on going back to the same station.

The diary was more responsive to easy names with rounded frequencies. Digital receivers and the PPM require exact frequency.
 
So when are WKRQ 101.9 Q102, WUBE 105.1 B105, WKFS 107.1 Kiss 107 and WKRC 550AM, 55KRC going to use their exact frequency in their branding?
 
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