Or, when is ala carte not really ala carte?
http://www.huffingtonpost.com/bruce...n-ca_b_7419440.html?ncid=txtlnkusaolp00000592
http://www.huffingtonpost.com/bruce...n-ca_b_7419440.html?ncid=txtlnkusaolp00000592
It amazes me how many media stories have decided to just cut and paste Verizon's supplied information about their new FiOS "customized TV plan" without examining the 'fine print'. I guess everyone is just desperate to get anything that smacks of ala-carte pricing for cable TV service, where the customer can pick and choose which cable programming they want to buy -- and is supposed to save some money.
This is not a surprise to anyone who has a cable bill. Every cable company excludes the (ever-growing) fees and taxes from their advertised pricing. Most also don't mention the "real" price after the introductory discount.
Verizon never said it was full a la carte, but what it does is allow a level of customization that far exceeds what was available previously. It may be short lived if ESPN gets an injunction or wins its lawsuit. The pricing simply doesn't work if the cable company has to pay ESPN's per capita on such packages.
Verizon never said it was full a la carte, but what it does is allow a level of customization that far exceeds what was available previously.
This is no different than cars being forced on customers in Southern California with "heated seats" and "heated steering wheels". Huh?