Toyota has an agreement with Clear Channel's Total Traffic Network to utilize some of their HD radio signals to deliver visual traffic and weather information to specially equipped vehicles. I believe this is similar to the traffic data that is already being used by some of the more costly vehicle GPS devices. Traffic information will be updated as often as every two minutes, and will not carry a subscription fee. That should offer competition to data services from satellite radio, which do have a monthly fee.
Perhaps this is an indication that it is premature to count HD radio out. Together with using it to feed translators, it may be beginning to bear fruit for at least some of the radio broadcasters that are using it.
Radio Delivered Data In Toyotas: http://insideradio.com/Article.asp?id=2601532&spid=32061#.UOrdktgo51s
Perhaps this is an indication that it is premature to count HD radio out. Together with using it to feed translators, it may be beginning to bear fruit for at least some of the radio broadcasters that are using it.
Radio Delivered Data In Toyotas: http://insideradio.com/Article.asp?id=2601532&spid=32061#.UOrdktgo51s