> > At least sweeps
> > is done this week and we'll have October off.
>
> Sweeps? Sweeps doesn't start till October/November.
> This was the start to the new TV season!
> (Which NBC treats more and more like a sweeps period).
Well, really, what do you expect? They're 4th in prime time, "Joey" is nowhere near the big hit they wanted it to be, all the good sitcoms (with the exception of "Will & Grace", which is ending this season) are on other networks, their summer reality shows all but bombed, "The Biggest Loser" isn't doing as well as it did last year, and their dramas, in my opinion, are languishing in the "yep, we're still here" mode of operation. I don't have high hopes for "Three Wishes", "Surface" or "Inconceivable". I don't believe all the hype about "The Office" (the numbers will determine whether or not that's a breakout hit, not the critics NBC likes to quote), and "My Name is Earl", while entertaining at times, isn't all that great.
The only things NBC has going for them right now are both versions of The Apprentice, the late-night lineup and their news operation. With a network struggling that badly, wouldn't you overhype the premieres as if it were sweeps?
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