> > > Why is it that almost every time we hear one of those
> > lovely
> > > 10 second live read spots from the traffic services,
> they
> > > are blundered, stumbled, or messed up in some way?
> > >
> > > Doesn't anyone PROOF the copy before they read it on the
>
> > > air??! Every time I hear one it sounds like they were
> > > handed the copy one second before airtime. Come on
> guys,
> > a
> > > little professionalism...
> > >
> > > Rant over.
> > >
> > Man...I was gonna bring this up yesterday...every single
> one
> > on KRLD got killed yesterday. Just bad! At least they
> > stopped saying "right here, right now" going back into the
>
> > shows after the news.
> >
> Actually when Kym West does the traffic,she actually puts
> some personality into reading the spots. So she is an
> exception to the "gripe".
>
Back in the day when Ed Little Jr. owned Traffic Patrol Broadcasting, our :10's were all pre-recorded, no dry reads for the spot, usually fired off from the producer position at the studio! When I worked for Shadow, that was the first time I was exposed to reading the spots live. It can be a challenge, but I agree with the post, that you have to READ your copy before you go on the air, this is not brain surgery (or ROCKET SCIENTIST <For Shadow Exes>) it just takes time.
I would equate that to those who read the traffic reports at KEOM, but lets face it, those are students learning this business, that might be cruel, but its the same for them.... read it and get comfortable with it before you say it on the air!
Its JUST A THOUGHT!
<P ID="signature">______________
Dave Michaels
Davradio Productions
Dallas, Texas</P>