The stations are not competing for ratings as they are intended to serve travelers to and from Las Vegas.Is it just me or is this the most mysterious radio station in history? Where are highway radio’s studios? Do they have on air staff? Do/did they get good ratings? None of this, including the format change makes any sense.
They have been around for decades, and a few years ago were sold to career broadcaster Richard Heftel, son of major owner and congressman Cecil Heftel whose radio career goes back to the 60’s and stations like KGEM in Boise and KIMN in Denver.