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The New Sound of Power 98.3

only1moore said:
You have a point there. The Power 92 I remember had Gina G, Living Joy, Deee-Lite, Angelina, Real McCoy, and Rozalla being played 24/7. Do you see their songs getting played elsewhere other than SiriusXM Utopia or on the apps? Like I said no one wants a Rhythmic or Dance station on a terrestrial signal anymore.
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Power in the early 2000s was hip-hop and R&B. They ditched the dance in 1997 to save themselves from KPTY. I know musical taste is subjective, but hip-hop back then still had some kind of creativity to it.
 
EricStein said:
Power in the early 2000s was hip-hop and R&B. They ditched the dance in 1997 to save themselves from KPTY. I know musical taste is subjective, but hip-hop back then still had some kind of creativity to it.
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Yes, but today’s Hip-Hop has turned into a contest to see who can out-“Beef” each other and already 2024 has turned out to be dismal for the Rhythmic format in general unless you live in Omaha and listen to KOPW (Who is beating its two Top 40/CHR rivals in the market’s Nielsen Audio books). At this rate unless a new competitor comes along this will be the new norm for Phoenix.
 
Current hip-hop appeals to the same demographic as it always has, but that demographic no longer listens to FM. That is the reason the format doesn't work anymore. Most people under 35 are listening exclusively to streaming services. The future of FM, unless there's some kind of major change in the market, is to continue to target boomers, gen-x, and older millennial listeners as they age, similar to what AM has done for decades. Radio has written off gen-z and younger millennials and I don't see that changing.
 
Another thing I want to add to the discussion is that hip-hop is more vulnerable on FM to losing listeners to streaming than a lot of other formats, simply because most hip-hop is too explicit to be played uncensored over the airwaves. Before streaming, censored hip-hop on FM worked because that's all people had and if they wanted the uncensored version, they needed to buy the album.
 
I had dinner with a major market CHR person over the weekend and brought up this change (and also why a country station in a different market that targets 18-34 is getting its ass kicked).

Welcome back to 1990, folks. The current trend is to program CHR to 25-54 because nobody is buying 18-34.

I guess you have to go where the revenue is while you can still get it.
 
johndavis said:
I had dinner with a major market CHR person over the weekend and brought up this change (and also why a country station in a different market that targets 18-34 is getting its ass kicked).

Welcome back to 1990, folks. The current trend is to program CHR to 25-54 because nobody is buying 18-34.

I guess you have to go where the revenue is while you can still get it.
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Well, doesn't country generally play more actually-current music in currents as opposed to something like 93.3? I can't listen to some stations here because the majority of what they play is all OLD MUSIC and legit REALLY OLD MUSIC really can't be heard locally anymore (whether it's Brian Wilson-era Beach Boys or "Brown Eyed Girl.") Apparently, my taste is in line with the 18-34's and I agree 100% with everything bchristi states above.
 
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