M
Music Lover
Guest
Consumers prefer streaming and prefer ad-supported models. That’s the way of the world in 2015. Consumers might not necessarily go for a revised Beats/iTunes subscription service. They didn’t the first time Beats offered that. Just because iTunes is on board now, doesn't mean that consumers will necessarily be convinced to pony up and pay. It’s possible we’re still in a maturing phase and subscription vs. Freemium will ultimately be dictated by market forces and not label executives.